StarProofed
Log in

Big 12 Football NIL Rankings

The Big 12 features wide-open offenses and a rapidly shifting membership, creating new NIL markets across the middle of the country.

View full Big 12 football list ↓
Estimated

Top Big 12 Players by Estimated NIL Value

#PlayerSchoolEst. NIL
1Felix OjoFelix OjoOT · Class of 2026Texas Tech$1.05M
2Keisean HendersonKeisean HendersonQB · Class of 2026Houston$1.03M
3Kelvin ObotKelvin ObotOT · Class of 2026Utah$661K
4Jake FetteJake FetteQB · Class of 2026Arizona State$426K
Recruiting

Top Big 12 Recruits

#PlayerSchoolRatingNatl Rank
1Keisean HendersonKeisean HendersonQB · Class of 2026Houston★★★★★#4
2Kelvin ObotKelvin ObotOT · Class of 2026Utah★★★★★#5
3Kevin BrownKevin BrownIOL · Class of 2026West Virginia★★★★#49
4Chase CampbellChase CampbellWR · Class of 2026Texas Tech★★★★#63
5Jake FetteJake FetteQB · Class of 2026Arizona State★★★★#86
6RJ MosleyRJ MosleyWR · Class of 2026Arizona★★★★#92
7Felix OjoFelix OjoOT · Class of 2026Texas Tech★★★★#142
8S'Vioarean MartinS'Vioarean MartinCB · Class of 2026Texas Tech★★★★#143
9Tyren HornesTyren HornesWR · Class of 2026UCF★★★★#161
10Matt SiegMatt SiegS · Class of 2026West Virginia★★★#199
11Paris MelvinParis MelvinATH · Class of 2026Houston★★★★#219
12Amari LatimerAmari LatimerRB · Class of 2026West Virginia★★★★#220
13Matt LudwigMatt LudwigTE · Class of 2026Texas Tech★★★★#225
14John HebertJohn HebertRB · Class of 2026Houston★★★★#226
15Rocco MarriottRocco MarriottQB · Class of 2026UCF★★★★#233
16Cardae MackCardae MackRB · Class of 2026Arizona State★★★★#241
17Bryce GilmoreBryce GilmoreOT · Class of 2026Texas Tech★★★★#275
18Bott MulitaloBott MulitaloIOL · Class of 2026BYU★★★★#278
19Ace RowdenAce RowdenRB · Class of 2026Texas Tech★★★★#279
20Josiah VilmaelJosiah VilmaelCB · Class of 2026Kansas State★★★★#281
21Lance DawsonLance DawsonDL · Class of 2026Cincinnati★★★★#288
22Henry GabalisHenry GabalisTE · Class of 2026Arizona★★★★#293
23Jaron PulaJaron PulaWR · Class of 2026BYU★★★#312
24Oscar RiosOscar RiosQB · Class of 2026Arizona★★★#353
25Julian HugoJulian HugoDL · Class of 2026Arizona State★★★#369
Filterable

Full Big 12 Football List

#PlayerSchoolRatingNatl Rank
1Keisean HendersonKeisean HendersonQB · Class of 2026Houston★★★★★#4
2Kelvin ObotKelvin ObotOT · Class of 2026Utah★★★★★#5
3Kevin BrownKevin BrownIOL · Class of 2026West Virginia★★★★#49
4Chase CampbellChase CampbellWR · Class of 2026Texas Tech★★★★#63
5Jake FetteJake FetteQB · Class of 2026Arizona State★★★★#86
6RJ MosleyRJ MosleyWR · Class of 2026Arizona★★★★#92
7Felix OjoFelix OjoOT · Class of 2026Texas Tech★★★★#142
8S'Vioarean MartinS'Vioarean MartinCB · Class of 2026Texas Tech★★★★#143
9Tyren HornesTyren HornesWR · Class of 2026UCF★★★★#161
10Matt SiegMatt SiegS · Class of 2026West Virginia★★★#199
11Paris MelvinParis MelvinATH · Class of 2026Houston★★★★#219
12Amari LatimerAmari LatimerRB · Class of 2026West Virginia★★★★#220
13Matt LudwigMatt LudwigTE · Class of 2026Texas Tech★★★★#225
14John HebertJohn HebertRB · Class of 2026Houston★★★★#226
15Rocco MarriottRocco MarriottQB · Class of 2026UCF★★★★#233
16Cardae MackCardae MackRB · Class of 2026Arizona State★★★★#241
17Bryce GilmoreBryce GilmoreOT · Class of 2026Texas Tech★★★★#275
18Bott MulitaloBott MulitaloIOL · Class of 2026BYU★★★★#278
19Ace RowdenAce RowdenRB · Class of 2026Texas Tech★★★★#279
20Josiah VilmaelJosiah VilmaelCB · Class of 2026Kansas State★★★★#281
21Lance DawsonLance DawsonDL · Class of 2026Cincinnati★★★★#288
22Henry GabalisHenry GabalisTE · Class of 2026Arizona★★★★#293
23Jaron PulaJaron PulaWR · Class of 2026BYU★★★#312
24Oscar RiosOscar RiosQB · Class of 2026Arizona★★★#353
25Julian HugoJulian HugoDL · Class of 2026Arizona State★★★#369
26Carson CrawfordCarson CrawfordLB · Class of 2026Colorado★★★★#373
27Kaden SnyderKaden SnyderIOL · Class of 2026Kansas★★★★#400
28Preston AshleyPreston AshleyCB · Class of 2026Colorado★★★#406
29Xaier HilerXaier HilerCB · Class of 2026Arizona★★★#421
30Donovan WebbDonovan WebbS · Class of 2026Texas Tech★★★#446
31Jyron HughleyJyron HughleyQB · Class of 2026West Virginia★★★★#478
32Alexander WardAlexander WardWR · Class of 2026Colorado★★★#508
33Braxton LindseyBraxton LindseyEDGE · Class of 2026BYU★★★#516
34Jeremiah BushnellJeremiah BushnellWR · Class of 2026Houston★★★★#520
35Kennan PulaKennan PulaS · Class of 2026BYU★★★#530
36Jerald MaysJerald MaysIOL · Class of 2026Texas Tech★★★#545
37KD JonesKD JonesRB · Class of 2026Oklahoma State★★★#549
38Jaivion MartinJaivion MartinTE · Class of 2026Houston★★★#553
39Cortavious TisabyCortavious TisabyOT · Class of 2026Arizona State★★★#556
40Chris TalleyChris TalleyRB · Class of 2026West Virginia★★★★#560
41Landen AndersonLanden AndersonDL · Class of 2026Arizona State★★★#562
42Rodney ColtonRodney ColtonLB · Class of 2026Colorado★★★#568
43Tucker AshfordTucker AshfordEDGE · Class of 2026Kansas State★★★#575
44Alhassan IddrissuAlhassan IddrissuEDGE · Class of 2026UCF★★★#576
45LaMarcus BellLaMarcus BellRB · Class of 2026Utah★★★#589
46Maxwell LovettMaxwell LovettWR · Class of 2026Kansas State★★★★#598
47Kory AmachreeKory AmachreeRB · Class of 2026Kansas★★★#601
48Dante CarrDante CarrQB · Class of 2026UCF★★★#607
49Keegan CollinsKeegan CollinsOT · Class of 2026Kansas State★★★#618
50Prince WilliamsPrince WilliamsEDGE · Class of 2026Arizona★★★#648
51PJ TakitakiPJ TakitakiEDGE · Class of 2026Utah★★★#651
52Kaleb WalkerKaleb WalkerDL · Class of 2026Houston★★★#661
53Oliver MillerOliver MillerOT · Class of 2026Kansas State★★★#666
54DJ AckersonDJ AckersonLB · Class of 2026Kansas State★★★#676
55Hunter HigginsHunter HigginsEDGE · Class of 2026Kansas★★★#681
56Preston PittsPreston PittsLB · Class of 2026Utah★★★#689
57Legend GlaskerLegend GlaskerWR · Class of 2026BYU★★★#691
58Davis KinneyDavis KinneyS · Class of 2026Arizona State★★★#697
59Malcolm WatkinsMalcolm WatkinsWR · Class of 2026Iowa State★★★#749
60Braeden PresleyBraeden PresleyS · Class of 2026Oklahoma State★★★#751
61Markell TaylorMarkell TaylorS · Class of 2026Cincinnati★★★#785
62LaGary MitchellLaGary MitchellLB · Class of 2026Utah★★★#799
63Matthew MasonMatthew MasonS · Class of 2026BYU★★★#802
64Jaidon WindomJaidon WindomS · Class of 2026Cincinnati★★★#816
65Jalen WilliamsJalen WilliamsTE · Class of 2026Cincinnati★★★#823
66James HendersonJames HendersonCB · Class of 2026Houston★★★★#824
67Landon BlandLandon BlandEDGE · Class of 2026Oklahoma State★★★#849
68Isaiah BroughtonIsaiah BroughtonDL · Class of 2026Houston★★★#850
69Kole SeatonKole SeatonOT · Class of 2026Oklahoma State★★★#852
70Keavon RobertsKeavon RobertsWR · Class of 2026Houston★★★#853
71Jonathan RuloJonathan RuloDL · Class of 2026Cincinnati★★★#856
72Jacob CrowJacob CrowOT · Class of 2026Texas Tech★★★#865
73Kaj BakerKaj BakerRB · Class of 2026UCF★★★#873
74Keytrin HarrisKeytrin HarrisDL · Class of 2026Arizona★★★#876
75Landen MireeLanden MireeTE · Class of 2026Arizona State★★★#883
76Aaron BradshawAaron BradshawS · Class of 2026Texas Tech★★★#892
77Bryson CastileBryson CastileLB · Class of 2026Houston★★★#896
78Kane ArcherKane ArcherQB · Class of 2026Utah★★★#900
79Jack UtzJack UtzTE · Class of 2026Kansas★★★#906
80Cord NolanCord NolanLB · Class of 2026Texas Tech★★★#911
81Stephen CannonStephen CannonQB · Class of 2026Texas Tech★★★#925
82Nick McClellanNick McClellanS · Class of 2026Kansas State★★★#927
83Joshua GalbreathJoshua GalbreathLB · Class of 2026Kansas★★★#936
84Austin HoaneAustin HoaneIOL · Class of 2026Cincinnati★★★#940
85Major HinchenMajor HinchenCB · Class of 2026Utah★★★#941
86Krush JohnsonKrush JohnsonDL · Class of 2026Texas Tech★★★#946
87Kaprice KeithKaprice KeithWR · Class of 2026Kansas State★★★#963
88Ayden JohnsonAyden JohnsonDL · Class of 2026Texas Tech★★★#977
89Nate SimsNate SimsWR · Class of 2026Kansas★★★#1001
90Cam MalloryCam MalloryDL · Class of 2026West Virginia★★★#1023
91Christian WardChristian WardWR · Class of 2026Colorado★★★#1037
92Zeth ThuesZeth ThuesS · Class of 2026Arizona State★★★#1040
93Emory SnyderEmory SnyderS · Class of 2026West Virginia★★★#1046
94Rhett GrayRhett GrayOT · Class of 2026Houston★★★#1050
95Aaron WolfordAaron WolfordIOL · Class of 2026Houston★★★#1056
96Nehemiah KoloneNehemiah KoloneDL · Class of 2026BYU★★★#1064
97Lamarcus BarberLamarcus BarberIOL · Class of 2026Kansas State★★★#1074
98Javen HolmesJaven HolmesS · Class of 2026Houston★★★#1080
99Elijah KeysElijah KeysCB · Class of 2026UCF★★★#1083
100Michael JohnsonMichael JohnsonQB · Class of 2026Utah★★★#1102
101Marques UiniMarques UiniIOL · Class of 2026Arizona State★★★#1104
102Kaneal SweetwyneKaneal SweetwyneQB · Class of 2026Colorado★★★#1115
103Tyren ParkerTyren ParkerWR · Class of 2026Kansas★★★#1117
104Robert OliverRobert OliverWR · Class of 2026West Virginia★★★#1121
105Kade BushKade BushTE · Class of 2026West Virginia★★★#1127
106Preston HallPreston HallLB · Class of 2026UCF★★★#1129
107Joshua SmithJoshua SmithWR · Class of 2026Cincinnati★★★#1163
108Makhi BooneMakhi BooneCB · Class of 2026West Virginia★★★#1166
109Lennie BrownLennie BrownCB · Class of 2026Kansas★★★#1183
110Joseph CreditJoseph CreditLB · Class of 2026Kansas★★★#1190
111DaQuwan DunnDaQuwan DunnCB · Class of 2026Arizona State★★★#1194
112Garrick DixonGarrick DixonCB · Class of 2026Kansas State★★★#1207
113Carter KesslerCarter KesslerEDGE · Class of 2026West Virginia★★★#1217
114Lamarcus DillardLamarcus DillardIOL · Class of 2026West Virginia★★★#1221
115Ben GulaBen GulaTE · Class of 2026Colorado★★★#1227
116Khalil SanogoKhalil SanogoOT · Class of 2026Arizona★★★#1248
117Luke CollinsLuke CollinsIOL · Class of 2026Cincinnati★★★#1268
118Noah MercerNoah MercerDL · Class of 2026UCF★★★#1272
119Solomon MathisSolomon MathisOT · Class of 2026Cincinnati★★★#1285
120Jaylen MasonJaylen MasonQB · Class of 2026Kansas★★★#1300
121Kasiyah CharltonKasiyah CharltonOT · Class of 2026UCF★★★#1307
122Amahn WilliamsAmahn WilliamsIOL · Class of 2026UCF★★★#1310
123Hannibal NaviesHannibal NaviesS · Class of 2026Arizona★★★#1312
124Braylon EdwardsBraylon EdwardsCB · Class of 2026Colorado★★★#1313
125Troy PlessTroy PlessOT · Class of 2026Houston★★★#1315
126Corbin GlascoCorbin GlascoWR · Class of 2026Kansas★★★#1317
127Jabarie ThorntonJabarie ThorntonWR · Class of 2026Oklahoma State★★★#1322
128Xavier FlemingXavier FlemingDL · Class of 2026Houston★★★#1328
129Luke HamiltonLuke HamiltonCB · Class of 2026Texas Tech★★★#1333
130Maddox QuillerMaddox QuillerS · Class of 2026Texas Tech★★★#1340
131Imari JehielImari JehielWR · Class of 2026Texas Tech★★★#1342
132Julius WilsonJulius WilsonWR · Class of 2026Kansas State★★★#1353
133Josiah ManuJosiah ManuDL · Class of 2026Colorado★★★#1358
134Sam HamiltonSam HamiltonTE · Class of 2026West Virginia★★★#1379
135Manoah FaupusaManoah FaupusaDL · Class of 2026Arizona★★★#1404
136Jaxon NewtonJaxon NewtonLB · Class of 2026Cincinnati★★★#1412
137Amarion QueenAmarion QueenCB · Class of 2026UCF★★★#1417
138Terrance SaryonTerrance SaryonWR · Class of 2026BYU★★★#1433
139Jalen WilliamsJalen WilliamsCB · Class of 2026Arizona State★★★#1434
140Heij JacksonHeij JacksonWR · Class of 2026Cincinnati★★★#1437
141Dadrien WallerDadrien WallerWR · Class of 2026Cincinnati★★★#1442
142Gavin GregoryGavin GregoryTE · Class of 2026Cincinnati★★★#1449
143Arthur LewisArthur LewisRB · Class of 2026UCF★★★#1466
144Cameron DwyerCameron DwyerLB · Class of 2026West Virginia★★★#1471
145Matthew OcchipintiMatthew OcchipintiLB · Class of 2026UCF★★★#1476
146Noah AbebeNoah AbebeIOL · Class of 2026Houston★★★#1488
147Tanner WestTanner WestRB · Class of 2026Kansas State★★★#1508
148Camden GoforthCamden GoforthIOL · Class of 2026West Virginia★★★#1514
149Luke GroverLuke GroverOT · Class of 2026Cincinnati★★★#1538
150Dylan WatersDylan WatersCB · Class of 2026Utah★★★#1544
151Mudassir AbdullahMudassir AbdullahS · Class of 2026Houston★★★#1545
152Tyler CovarTyler CovarLB · Class of 2026Houston★★★#1548
153Nathan ZappitelliNathan ZappitelliIOL · Class of 2026Cincinnati★★★#1568
154Greg WilfredGreg WilfredWR · Class of 2026West Virginia★★★#1569
155Maurice WilliamsMaurice WilliamsCB · Class of 2026Colorado★★★#1570
156Mason MardenMason MardenLB · Class of 2026Arizona State★★★#1577
157Noah LewisNoah LewisCB · Class of 2026Texas Tech★★★#1584
158Keegan HornKeegan HornEDGE · Class of 2026Cincinnati★★★#1597
159Xavier StarksXavier StarksS · Class of 2026Cincinnati★★★#1616
160Niniva NicholsonNiniva NicholsonIOL · Class of 2026Arizona State★★★#1619
161Maliek BracyMaliek BracyCB · Class of 2026Oklahoma State★★★#1621
162Brooks HallBrooks HallTE · Class of 2026UCF★★★#1630
163Antoine SharpAntoine SharpLB · Class of 2026West Virginia★★★#1633
164Broderick VehrsBroderick VehrsQB · Class of 2026Oklahoma State★★★#1640
165Luke TepasLuke TepasQB · Class of 2026Oklahoma State★★★#1644
166Colby JohnsonColby JohnsonLB · Class of 2026Colorado★★★#1671
167Jamarion McKinneyJamarion McKinneyCB · Class of 2026Cincinnati★★★#1687
168Rickey GilesRickey GilesS · Class of 2026West Virginia★★★#1692
169Rhett MorrisRhett MorrisIOL · Class of 2026West Virginia★★★#1700
170Brooks GoodmanBrooks GoodmanQB · Class of 2026Cincinnati★★★#1704
171Kameron HurstKameron HurstCB · Class of 2026Cincinnati★★★#1716
172Malachi ThompsonMalachi ThompsonWR · Class of 2026West Virginia★★★#1722
173Devaughn EkaDevaughn EkaRB · Class of 2026BYU★★★#1742
174Oscar AguilarOscar AguilarLB · Class of 2026Arizona State★★★#1743
175Bear FisherBear FisherTE · Class of 2026Utah★★★#1744
176Adam KirtleyAdam KirtleyLB · Class of 2026Cincinnati★★★#1748
177Derek WordenDerek WordenOT · Class of 2026Iowa State★★★#1751
178Charlie HanafinCharlie HanafinWR · Class of 2026West Virginia★★★#1797
179Darrius SimmonsDarrius SimmonsDL · Class of 2026Cincinnati★★★#1803
180Aidan WoodsAidan WoodsOT · Class of 2026West Virginia★★★#1822
181Justice BrathwaiteJustice BrathwaiteCB · Class of 2026BYU★★★#1845
182Evan WeinbergEvan WeinbergEDGE · Class of 2026Cincinnati★★★#1868
183Jayzon ThompsonJayzon ThompsonRB · Class of 2026Cincinnati★★★#1875
184Miles KhatriMiles KhatriS · Class of 2026West Virginia★★★#1886
185Luke GalerLuke GalerTE · Class of 2026Iowa State★★★#1913
186Drew ByrdDrew ByrdTE · Class of 2026Iowa State★★★#1949
187Marrel DavisMarrel DavisCB · Class of 2026Oklahoma State★★★#1961
188Dash FifitaDash FifitaLB · Class of 2026Arizona★★★#2080
189Jake JonesJake JonesDL · Class of 2026Iowa State★★★#2096
190Isaiah BowmanIsaiah BowmanIOL · Class of 2026Oklahoma State★★★#2105
191Torrence SandersTorrence SandersCB · Class of 2026Iowa State★★★#2151
192Yendor MackYendor MackDL · Class of 2026West Virginia★★★#2342
193Kaisi LafitagaKaisi LafitagaDL · Class of 2026Arizona★★★#2377
194Nygel FarseeNygel FarseeDL · Class of 2026Oklahoma State★★★#2556
195Landon KalsbeckLandon KalsbeckLB · Class of 2026Iowa State★★★#2662
196Thompson BennettThompson BennettS · Class of 2026Houston★★★#2937
197Rodney ThomasCB · Class of 2026Houston——
198Johnathan Joseph Jr.Johnathan Joseph Jr.CB · Class of 2026Houston——
199Quincy SheltonQuincy SheltonWR · Class of 2026Oklahoma State——

NIL values shown are estimates based on publicly available information, including social reach and reported partnerships — they are not confirmed compensation. Reported deals are based on public sources; financial terms of most deals are not publicly disclosed. Estimated values originate from On3's published NIL valuation.