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Big 12 Football NIL Rankings

The Big 12 features wide-open offenses and a rapidly shifting membership, creating new NIL markets across the middle of the country.

View full Big 12 football list ↓
Estimated

Top Big 12 Players by Estimated NIL Value

#PlayerSchoolEst. NIL
1Felix OjoFelix OjoOT · Class of 2026Texas Tech$1.05M
2Keisean HendersonKeisean HendersonQB · Class of 2026Houston$1.03M
3Kelvin ObotKelvin ObotOT · Class of 2026Utah$661K
4LaDamion GuytonLaDamion GuytonEDGE · Class of 2026Texas Tech$498K
5Jake FetteJake FetteQB · Class of 2026Arizona State$426K
Recruiting

Top Big 12 Recruits

#PlayerSchoolRatingNatl Rank
1Keisean HendersonKeisean HendersonQB · Class of 2026Houston★★★★★#4
2Kelvin ObotKelvin ObotOT · Class of 2026Utah★★★★★#5
3Kevin BrownKevin BrownIOL · Class of 2026West Virginia★★★★#49
4LaDamion GuytonLaDamion GuytonEDGE · Class of 2026Texas Tech★★★★#58
5Chase CampbellChase CampbellWR · Class of 2026Texas Tech★★★★#63
6Jake FetteJake FetteQB · Class of 2026Arizona State★★★★#86
7RJ MosleyRJ MosleyWR · Class of 2026Arizona★★★★#92
8Felix OjoFelix OjoOT · Class of 2026Texas Tech★★★★#142
9S'Vioarean MartinS'Vioarean MartinCB · Class of 2026Texas Tech★★★★#143
10Tyren HornesTyren HornesWR · Class of 2026UCF★★★★#161
11Matt SiegMatt SiegS · Class of 2026West Virginia★★★#199
12Paris MelvinParis MelvinATH · Class of 2026Houston★★★★#219
13Amari LatimerAmari LatimerRB · Class of 2026West Virginia★★★★#220
14Matt LudwigMatt LudwigTE · Class of 2026Texas Tech★★★★#225
15John HebertJohn HebertRB · Class of 2026Houston★★★★#226
16Rocco MarriottRocco MarriottQB · Class of 2026UCF★★★★#233
17Cardae MackCardae MackRB · Class of 2026Arizona State★★★★#241
18Benjamin MakelelaBenjamin MakelelaOT · Class of 2026Iowa State★★★★#244
19Bryce GilmoreBryce GilmoreOT · Class of 2026Texas Tech★★★★#275
20Bott MulitaloBott MulitaloIOL · Class of 2026BYU★★★★#278
21Ace RowdenAce RowdenRB · Class of 2026Texas Tech★★★★#279
22Josiah VilmaelJosiah VilmaelCB · Class of 2026Kansas State★★★★#281
23Lance DawsonLance DawsonDL · Class of 2026Cincinnati★★★★#288
24Henry GabalisHenry GabalisTE · Class of 2026Arizona★★★★#293
25Kaegan AshKaegan AshLB · Class of 2026Texas Tech★★★★#297
Filterable

Full Big 12 Football List

#PlayerSchoolRatingNatl Rank
1Kaegan AshKaegan AshLB · Class of 2026Texas Tech★★★★#297
2Bradley EsserBradley EsserLB · Class of 2026Iowa State★★★★#300
3Carson CrawfordCarson CrawfordLB · Class of 2026Colorado★★★★#373
4Rodney ColtonRodney ColtonLB · Class of 2026Colorado★★★#568
5DJ AckersonDJ AckersonLB · Class of 2026Kansas State★★★#676
6Preston PittsPreston PittsLB · Class of 2026Utah★★★#689
7LaGary MitchellLaGary MitchellLB · Class of 2026Utah★★★#799
8Bryson CastileBryson CastileLB · Class of 2026Houston★★★#896
9Cord NolanCord NolanLB · Class of 2026Texas Tech★★★#911
10Joshua GalbreathJoshua GalbreathLB · Class of 2026Kansas★★★#936
11Lawson McGrawLawson McGrawLB · Class of 2026Kansas State★★★#952
12Preston HallPreston HallLB · Class of 2026UCF★★★#1129
13Joseph CreditJoseph CreditLB · Class of 2026Kansas★★★#1190
14Jaxon NewtonJaxon NewtonLB · Class of 2026Cincinnati★★★#1412
15Cameron DwyerCameron DwyerLB · Class of 2026West Virginia★★★#1471
16Matthew OcchipintiMatthew OcchipintiLB · Class of 2026UCF★★★#1476
17Tyler CovarTyler CovarLB · Class of 2026Houston★★★#1548
18Mason MardenMason MardenLB · Class of 2026Arizona State★★★#1577
19Antoine SharpAntoine SharpLB · Class of 2026West Virginia★★★#1633
20Colby JohnsonColby JohnsonLB · Class of 2026Colorado★★★#1671
21Oscar AguilarOscar AguilarLB · Class of 2026Arizona State★★★#1743
22Adam KirtleyAdam KirtleyLB · Class of 2026Cincinnati★★★#1748
23Dash FifitaDash FifitaLB · Class of 2026Arizona★★★#2080
24Landon KalsbeckLandon KalsbeckLB · Class of 2026Iowa State★★★#2662
25Tanner CovarLB · Class of 2026Houston——
26Beau WendelLB · Class of 2026Oklahoma State——
27Dylan BennettDylan BennettLB · Class of 2026UCF——

NIL values shown are estimates based on publicly available information, including social reach and reported partnerships — they are not confirmed compensation. Reported deals are based on public sources; financial terms of most deals are not publicly disclosed. Estimated values originate from a third-party published valuation model.