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Big 12 Football NIL Rankings

The Big 12 features wide-open offenses and a rapidly shifting membership, creating new NIL markets across the middle of the country.

View full Big 12 football list ↓
Estimated

Top Big 12 Players by Estimated NIL Value

#PlayerSchoolEst. NIL
1Felix OjoFelix OjoOT · Class of 2026Texas Tech$1.05M
2Keisean HendersonKeisean HendersonQB · Class of 2026Houston$1.03M
3Kelvin ObotKelvin ObotOT · Class of 2026Utah$661K
4LaDamion GuytonLaDamion GuytonEDGE · Class of 2026Texas Tech$498K
5Jake FetteJake FetteQB · Class of 2026Arizona State$426K
Recruiting

Top Big 12 Recruits

#PlayerSchoolRatingNatl Rank
1Keisean HendersonKeisean HendersonQB · Class of 2026Houston★★★★★#4
2Kelvin ObotKelvin ObotOT · Class of 2026Utah★★★★★#5
3Kevin BrownKevin BrownIOL · Class of 2026West Virginia★★★★#49
4LaDamion GuytonLaDamion GuytonEDGE · Class of 2026Texas Tech★★★★#58
5Chase CampbellChase CampbellWR · Class of 2026Texas Tech★★★★#63
6Jake FetteJake FetteQB · Class of 2026Arizona State★★★★#86
7RJ MosleyRJ MosleyWR · Class of 2026Arizona★★★★#92
8Felix OjoFelix OjoOT · Class of 2026Texas Tech★★★★#142
9S'Vioarean MartinS'Vioarean MartinCB · Class of 2026Texas Tech★★★★#143
10Tyren HornesTyren HornesWR · Class of 2026UCF★★★★#161
11Matt SiegMatt SiegS · Class of 2026West Virginia★★★#199
12Paris MelvinParis MelvinATH · Class of 2026Houston★★★★#219
13Amari LatimerAmari LatimerRB · Class of 2026West Virginia★★★★#220
14Matt LudwigMatt LudwigTE · Class of 2026Texas Tech★★★★#225
15John HebertJohn HebertRB · Class of 2026Houston★★★★#226
16Rocco MarriottRocco MarriottQB · Class of 2026UCF★★★★#233
17Cardae MackCardae MackRB · Class of 2026Arizona State★★★★#241
18Benjamin MakelelaBenjamin MakelelaOT · Class of 2026Iowa State★★★★#244
19Bryce GilmoreBryce GilmoreOT · Class of 2026Texas Tech★★★★#275
20Bott MulitaloBott MulitaloIOL · Class of 2026BYU★★★★#278
21Ace RowdenAce RowdenRB · Class of 2026Texas Tech★★★★#279
22Josiah VilmaelJosiah VilmaelCB · Class of 2026Kansas State★★★★#281
23Lance DawsonLance DawsonDL · Class of 2026Cincinnati★★★★#288
24Henry GabalisHenry GabalisTE · Class of 2026Arizona★★★★#293
25Kaegan AshKaegan AshLB · Class of 2026Texas Tech★★★★#297
Filterable

Full Big 12 Football List

#PlayerSchoolRatingNatl Rank
1S'Vioarean MartinS'Vioarean MartinCB · Class of 2026Texas Tech★★★★#143
2Josiah VilmaelJosiah VilmaelCB · Class of 2026Kansas State★★★★#281
3Vincent SmithVincent SmithCB · Class of 2026West Virginia★★★★#393
4Preston AshleyPreston AshleyCB · Class of 2026Colorado★★★#406
5Xaier HilerXaier HilerCB · Class of 2026Arizona★★★#421
6James HendersonJames HendersonCB · Class of 2026Houston★★★★#824
7Major HinchenMajor HinchenCB · Class of 2026Utah★★★#941
8Elijah KeysElijah KeysCB · Class of 2026UCF★★★#1083
9Makhi BooneMakhi BooneCB · Class of 2026West Virginia★★★#1166
10Lennie BrownLennie BrownCB · Class of 2026Kansas★★★#1183
11DaQuwan DunnDaQuwan DunnCB · Class of 2026Arizona State★★★#1194
12Garrick DixonGarrick DixonCB · Class of 2026Kansas State★★★#1207
13Braylon EdwardsBraylon EdwardsCB · Class of 2026Colorado★★★#1313
14Luke HamiltonLuke HamiltonCB · Class of 2026Texas Tech★★★#1333
15Amarion QueenAmarion QueenCB · Class of 2026UCF★★★#1417
16Jalen WilliamsJalen WilliamsCB · Class of 2026Arizona State★★★#1434
17Dylan WatersDylan WatersCB · Class of 2026Utah★★★#1544
18Maurice WilliamsMaurice WilliamsCB · Class of 2026Colorado★★★#1570
19Noah LewisNoah LewisCB · Class of 2026Texas Tech★★★#1584
20Maliek BracyMaliek BracyCB · Class of 2026Oklahoma State★★★#1621
21Jamarion McKinneyJamarion McKinneyCB · Class of 2026Cincinnati★★★#1687
22Kameron HurstKameron HurstCB · Class of 2026Cincinnati★★★#1716
23Amiri BarnesAmiri BarnesCB · Class of 2026Iowa State★★★#1729
24Justice BrathwaiteJustice BrathwaiteCB · Class of 2026BYU★★★#1845
25Simaj HillSimaj HillCB · Class of 2026West Virginia★★★#1857
26Marrel DavisMarrel DavisCB · Class of 2026Oklahoma State★★★#1961
27Robert ReddickRobert ReddickCB · Class of 2026Kansas★★★#2001
28Torrence SandersTorrence SandersCB · Class of 2026Iowa State★★★#2151
29Rodney ThomasCB · Class of 2026Houston——
30Johnathan Joseph Jr.Johnathan Joseph Jr.CB · Class of 2026Houston——

NIL values shown are estimates based on publicly available information, including social reach and reported partnerships — they are not confirmed compensation. Reported deals are based on public sources; financial terms of most deals are not publicly disclosed. Estimated values originate from a third-party published valuation model.