StarProofed
Log in

Big 12 Football NIL Rankings

The Big 12 features wide-open offenses and a rapidly shifting membership, creating new NIL markets across the middle of the country.

View full Big 12 football list ↓
Estimated

Top Big 12 Players by Estimated NIL Value

#PlayerSchoolEst. NIL
1Felix OjoFelix OjoOT · Class of 2026Texas Tech$1.05M
2Keisean HendersonKeisean HendersonQB · Class of 2026Houston$1.03M
3Kelvin ObotKelvin ObotOT · Class of 2026Utah$661K
4LaDamion GuytonLaDamion GuytonEDGE · Class of 2026Texas Tech$498K
5Jake FetteJake FetteQB · Class of 2026Arizona State$426K
Recruiting

Top Big 12 Recruits

#PlayerSchoolRatingNatl Rank
1Keisean HendersonKeisean HendersonQB · Class of 2026Houston★★★★★#4
2Kelvin ObotKelvin ObotOT · Class of 2026Utah★★★★★#5
3Kevin BrownKevin BrownIOL · Class of 2026West Virginia★★★★#49
4LaDamion GuytonLaDamion GuytonEDGE · Class of 2026Texas Tech★★★★#58
5Chase CampbellChase CampbellWR · Class of 2026Texas Tech★★★★#63
6Jake FetteJake FetteQB · Class of 2026Arizona State★★★★#86
7RJ MosleyRJ MosleyWR · Class of 2026Arizona★★★★#92
8Felix OjoFelix OjoOT · Class of 2026Texas Tech★★★★#142
9S'Vioarean MartinS'Vioarean MartinCB · Class of 2026Texas Tech★★★★#143
10Tyren HornesTyren HornesWR · Class of 2026UCF★★★★#161
11Matt SiegMatt SiegS · Class of 2026West Virginia★★★#199
12Paris MelvinParis MelvinATH · Class of 2026Houston★★★★#219
13Amari LatimerAmari LatimerRB · Class of 2026West Virginia★★★★#220
14Matt LudwigMatt LudwigTE · Class of 2026Texas Tech★★★★#225
15John HebertJohn HebertRB · Class of 2026Houston★★★★#226
16Rocco MarriottRocco MarriottQB · Class of 2026UCF★★★★#233
17Cardae MackCardae MackRB · Class of 2026Arizona State★★★★#241
18Benjamin MakelelaBenjamin MakelelaOT · Class of 2026Iowa State★★★★#244
19Bryce GilmoreBryce GilmoreOT · Class of 2026Texas Tech★★★★#275
20Bott MulitaloBott MulitaloIOL · Class of 2026BYU★★★★#278
21Ace RowdenAce RowdenRB · Class of 2026Texas Tech★★★★#279
22Josiah VilmaelJosiah VilmaelCB · Class of 2026Kansas State★★★★#281
23Lance DawsonLance DawsonDL · Class of 2026Cincinnati★★★★#288
24Henry GabalisHenry GabalisTE · Class of 2026Arizona★★★★#293
25Kaegan AshKaegan AshLB · Class of 2026Texas Tech★★★★#297
Filterable

Full Big 12 Football List

#PlayerSchoolRatingNatl Rank
1Chase CampbellChase CampbellWR · Class of 2026Texas Tech★★★★#63
2RJ MosleyRJ MosleyWR · Class of 2026Arizona★★★★#92
3Tyren HornesTyren HornesWR · Class of 2026UCF★★★★#161
4Jaron PulaJaron PulaWR · Class of 2026BYU★★★#312
5Jeffrey RobertsJeffrey RobertsWR · Class of 2026Iowa State★★★★#484
6Alexander WardAlexander WardWR · Class of 2026Colorado★★★#508
7Jeremiah BushnellJeremiah BushnellWR · Class of 2026Houston★★★★#520
8Maxwell LovettMaxwell LovettWR · Class of 2026Kansas State★★★★#598
9Legend GlaskerLegend GlaskerWR · Class of 2026BYU★★★#691
10Malcolm WatkinsMalcolm WatkinsWR · Class of 2026Iowa State★★★#749
11Keavon RobertsKeavon RobertsWR · Class of 2026Houston★★★#853
12Jamal Polite Jr.Jamal Polite Jr.WR · Class of 2026Iowa State★★★#956
13Kaprice KeithKaprice KeithWR · Class of 2026Kansas State★★★#963
14Nate SimsNate SimsWR · Class of 2026Kansas★★★#1001
15Christian WardChristian WardWR · Class of 2026Colorado★★★#1037
16Landon DrummLandon DrummWR · Class of 2026West Virginia★★★#1065
17Tyren ParkerTyren ParkerWR · Class of 2026Kansas★★★#1117
18Robert OliverRobert OliverWR · Class of 2026West Virginia★★★#1121
19Joshua SmithJoshua SmithWR · Class of 2026Cincinnati★★★#1163
20Jabarie ThorntonJabarie ThorntonWR · Class of 2026Oklahoma State★★★#1322
21Caleb SmithCaleb SmithWR · Class of 2026Arizona★★★—
22Corbin GlascoCorbin GlascoWR · Class of 2026Kansas★★★#1317
23Imari JehielImari JehielWR · Class of 2026Texas Tech★★★#1342
24Julius WilsonJulius WilsonWR · Class of 2026Kansas State★★★#1353
25Terrance SaryonTerrance SaryonWR · Class of 2026BYU★★★#1433
26Heij JacksonHeij JacksonWR · Class of 2026Cincinnati★★★#1437
27Dadrien WallerDadrien WallerWR · Class of 2026Cincinnati★★★#1442
28Greg WilfredGreg WilfredWR · Class of 2026West Virginia★★★#1569
29Malachi ThompsonMalachi ThompsonWR · Class of 2026West Virginia★★★#1722
30Charlie HanafinCharlie HanafinWR · Class of 2026West Virginia★★★#1797
31Jordan NunuhaJordan NunuhaWR · Class of 2026UCF★★★#1889
32Dayvon StandardDayvon StandardWR · Class of 2026Oklahoma State★★★#2397
33Brad MossorWR · Class of 2026West Virginia★★★#2516
34Jacob SwainJacob SwainWR · Class of 2026Colorado★★★#2587
35Zach EskildsenZach EskildsenWR · Class of 2026Iowa State——
36Amare BatisteAmare BatisteWR · Class of 2026Kansas——
37Quincy SheltonQuincy SheltonWR · Class of 2026Oklahoma State——

NIL values shown are estimates based on publicly available information, including social reach and reported partnerships — they are not confirmed compensation. Reported deals are based on public sources; financial terms of most deals are not publicly disclosed. Estimated values originate from a third-party published valuation model.