StarProofed

Big 12 Football NIL Rankings

The Big 12 features wide-open offenses and a rapidly shifting membership, creating new NIL markets across the middle of the country.

View full Big 12 football list ↓
Estimated

Top Big 12 Players by Estimated NIL Value

Recruiting

Top Big 12 Recruits

Filterable

Full Big 12 Football List

#PlayerSchoolRatingNatl Rank
1Keisean HendersonKeisean HendersonQB · Class of 2026Houston★★★★★#4
2Kelvin ObotKelvin ObotOT · Class of 2026Utah★★★★★#5
3Kevin BrownKevin BrownIOL · Class of 2026West Virginia★★★★#49
4LaDamion GuytonLaDamion GuytonEDGE · Class of 2026Texas Tech★★★★#58
5Chase CampbellChase CampbellWR · Class of 2026Texas Tech★★★★#63
6Jake FetteJake FetteQB · Class of 2026Arizona State★★★★#86
7RJ MosleyRJ MosleyWR · Class of 2026Arizona★★★★#92
8Felix OjoFelix OjoOT · Class of 2026Texas Tech★★★★#142
9S'Vioarean MartinS'Vioarean MartinCB · Class of 2026Texas Tech★★★★#143
10Tyren HornesTyren HornesWR · Class of 2026UCF★★★★#161
11Matt SiegMatt SiegS · Class of 2026West Virginia★★★#199
12Paris MelvinParis MelvinATH · Class of 2026Houston★★★★#219
13Amari LatimerAmari LatimerRB · Class of 2026West Virginia★★★★#220
14Matt LudwigMatt LudwigTE · Class of 2026Texas Tech★★★★#225
15John HebertJohn HebertRB · Class of 2026Houston★★★★#226
16Rocco MarriottRocco MarriottQB · Class of 2026UCF★★★★#233
17Cardae MackCardae MackRB · Class of 2026Arizona State★★★★#241
18Benjamin MakelelaBenjamin MakelelaOT · Class of 2026Iowa State★★★★#244
19Bryce GilmoreBryce GilmoreOT · Class of 2026Texas Tech★★★★#275
20Bott MulitaloBott MulitaloIOL · Class of 2026BYU★★★★#278
21Ace RowdenAce RowdenRB · Class of 2026Texas Tech★★★★#279
22Josiah VilmaelJosiah VilmaelCB · Class of 2026Kansas State★★★★#281
23Lance DawsonLance DawsonDL · Class of 2026Cincinnati★★★★#288
24Henry GabalisHenry GabalisTE · Class of 2026Arizona★★★★#293
25Kaegan AshKaegan AshLB · Class of 2026Texas Tech★★★★#297
26Bradley EsserBradley EsserLB · Class of 2026Iowa State★★★★#300
27Jaron PulaJaron PulaWR · Class of 2026BYU★★★#312
28Oscar RiosOscar RiosQB · Class of 2026Arizona★★★#353
29Julian HugoJulian HugoDL · Class of 2026Arizona State★★★#369
30Carson CrawfordCarson CrawfordLB · Class of 2026Colorado★★★★#373
31Vincent SmithVincent SmithCB · Class of 2026West Virginia★★★★#393
32Kaden SnyderKaden SnyderIOL · Class of 2026Kansas★★★★#400
33Preston AshleyPreston AshleyCB · Class of 2026Colorado★★★#406
34Xaier HilerXaier HilerCB · Class of 2026Arizona★★★#421
35Donovan WebbDonovan WebbS · Class of 2026Texas Tech★★★#446
36Mataalii BenjaminMataalii BenjaminOT · Class of 2026Utah★★★#467
37Jyron HughleyJyron HughleyQB · Class of 2026West Virginia★★★★#478
38Jeffrey RobertsJeffrey RobertsWR · Class of 2026Iowa State★★★★#484
39Alexander WardAlexander WardWR · Class of 2026Colorado★★★#508
40Braxton LindseyBraxton LindseyEDGE · Class of 2026BYU★★★#516
41Jeremiah BushnellJeremiah BushnellWR · Class of 2026Houston★★★★#520
42Kennan PulaKennan PulaS · Class of 2026BYU★★★#530
43Jonas MuyaJonas MuyaOT · Class of 2026West Virginia★★★#540
44Jerald MaysJerald MaysIOL · Class of 2026Texas Tech★★★#545
45KD JonesKD JonesRB · Class of 2026Oklahoma State★★★#549
46Jaivion MartinJaivion MartinTE · Class of 2026Houston★★★#553
47Cortavious TisabyCortavious TisabyOT · Class of 2026Arizona State★★★#556
48Chris TalleyChris TalleyRB · Class of 2026West Virginia★★★★#560
49Landen AndersonLanden AndersonDL · Class of 2026Arizona State★★★#562
50Rodney ColtonRodney ColtonLB · Class of 2026Colorado★★★#568
51Tucker AshfordTucker AshfordEDGE · Class of 2026Kansas State★★★#575
52Alhassan IddrissuAlhassan IddrissuEDGE · Class of 2026UCF★★★#576
53LaMarcus BellLaMarcus BellRB · Class of 2026Utah★★★#589
54Maxwell LovettMaxwell LovettWR · Class of 2026Kansas State★★★★#598
55Kory AmachreeKory AmachreeRB · Class of 2026Kansas★★★#601
56Dante CarrDante CarrQB · Class of 2026UCF★★★#607
57Keegan CollinsKeegan CollinsOT · Class of 2026Kansas State★★★#618
58Prince WilliamsPrince WilliamsEDGE · Class of 2026Arizona★★★#648
59PJ TakitakiPJ TakitakiEDGE · Class of 2026Utah★★★#651
60Moses SparksMoses SparksIOL · Class of 2026Utah★★★#658
61Kaleb WalkerKaleb WalkerDL · Class of 2026Houston★★★#661
62Oliver MillerOliver MillerOT · Class of 2026Kansas State★★★#666
63DJ AckersonDJ AckersonLB · Class of 2026Kansas State★★★#676
64Hunter HigginsHunter HigginsEDGE · Class of 2026Kansas★★★#681
65Preston PittsPreston PittsLB · Class of 2026Utah★★★#689
66Legend GlaskerLegend GlaskerWR · Class of 2026BYU★★★#691
67Davis KinneyDavis KinneyS · Class of 2026Arizona State★★★#697
68Fameitau SialeFameitau SialeEDGE · Class of 2026Utah★★★#706
69Draeden PuntDraeden PuntEDGE · Class of 2026Kansas★★★#748
70Malcolm WatkinsMalcolm WatkinsWR · Class of 2026Iowa State★★★#749
71Braeden PresleyBraeden PresleyS · Class of 2026Oklahoma State★★★#751
72Tayten DuncanTayten DuncanS · Class of 2026Iowa State★★★#763
73Markell TaylorMarkell TaylorS · Class of 2026Cincinnati★★★#785
74LaGary MitchellLaGary MitchellLB · Class of 2026Utah★★★#799
75Matthew MasonMatthew MasonS · Class of 2026BYU★★★#802
76Jaidon WindomJaidon WindomS · Class of 2026Cincinnati★★★#816
77Jalen WilliamsJalen WilliamsTE · Class of 2026Cincinnati★★★#823
78James HendersonJames HendersonCB · Class of 2026Houston★★★★#824
79Na'Kwaine CarterNa'Kwaine CarterDL · Class of 2026Kansas★★★#845
80Landon BlandLandon BlandEDGE · Class of 2026Oklahoma State★★★#849
81Isaiah BroughtonIsaiah BroughtonDL · Class of 2026Houston★★★#850
82Kole SeatonKole SeatonOT · Class of 2026Oklahoma State★★★#852
83Keavon RobertsKeavon RobertsWR · Class of 2026Houston★★★#853
84Jonathan RuloJonathan RuloDL · Class of 2026Cincinnati★★★#856
85Jacob CrowJacob CrowOT · Class of 2026Texas Tech★★★#865
86Kaj BakerKaj BakerRB · Class of 2026UCF★★★#873
87Keytrin HarrisKeytrin HarrisDL · Class of 2026Arizona★★★#876
88Landen MireeLanden MireeTE · Class of 2026Arizona State★★★#883
89Aaron BradshawAaron BradshawS · Class of 2026Texas Tech★★★#892
90Bryson CastileBryson CastileLB · Class of 2026Houston★★★#896
91Kane ArcherKane ArcherQB · Class of 2026Utah★★★#900
92Jack UtzJack UtzTE · Class of 2026Kansas★★★#906
93Arley MorrellArley MorrellTE · Class of 2026Kansas State★★★★#910
94Cord NolanCord NolanLB · Class of 2026Texas Tech★★★#911
95Stephen CannonStephen CannonQB · Class of 2026Texas Tech★★★#925
96Nick McClellanNick McClellanS · Class of 2026Kansas State★★★#927
97Joshua GalbreathJoshua GalbreathLB · Class of 2026Kansas★★★#936
98Bennett FraserBennett FraserIOL · Class of 2026Kansas State★★★#939
99Austin HoaneAustin HoaneIOL · Class of 2026Cincinnati★★★#940
100Major HinchenMajor HinchenCB · Class of 2026Utah★★★#941
101Kevin SullivanKevin SullivanTE · Class of 2026Kansas★★★#945
102Krush JohnsonKrush JohnsonDL · Class of 2026Texas Tech★★★#946
103Daniel HowardDaniel HowardDL · Class of 2026Iowa State★★★#947
104Caleb FrancoisCaleb FrancoisRB · Class of 2026Iowa State★★★#948
105Lawson McGrawLawson McGrawLB · Class of 2026Kansas State★★★#952
106Brady HummelBrady HummelATH · Class of 2026Iowa State★★★#954
107Jamal Polite Jr.Jamal Polite Jr.WR · Class of 2026Iowa State★★★#956
108Kaprice KeithKaprice KeithWR · Class of 2026Kansas State★★★#963
109Ayden JohnsonAyden JohnsonDL · Class of 2026Texas Tech★★★#977
110Nate SimsNate SimsWR · Class of 2026Kansas★★★#1001
111Cam MalloryCam MalloryDL · Class of 2026West Virginia★★★#1023
112Demarcus MarksDemarcus MarksEDGE · Class of 2026Texas Tech★★★#1032
113Christian WardChristian WardWR · Class of 2026Colorado★★★#1037
114Zeth ThuesZeth ThuesS · Class of 2026Arizona State★★★#1040
115Emory SnyderEmory SnyderS · Class of 2026West Virginia★★★#1046
116Rhett GrayRhett GrayOT · Class of 2026Houston★★★#1050
117Aaron WolfordAaron WolfordIOL · Class of 2026Houston★★★#1056
118Nehemiah KoloneNehemiah KoloneDL · Class of 2026BYU★★★#1064
119Landon DrummLandon DrummWR · Class of 2026West Virginia★★★#1065
120Lamarcus BarberLamarcus BarberIOL · Class of 2026Kansas State★★★#1074
121Kaden MoodyKaden MoodyOT · Class of 2026Kansas★★★#1076
122Javen HolmesJaven HolmesS · Class of 2026Houston★★★#1080
123Elijah KeysElijah KeysCB · Class of 2026UCF★★★#1083
124Michael JohnsonMichael JohnsonQB · Class of 2026Utah★★★#1102
125Marques UiniMarques UiniIOL · Class of 2026Arizona State★★★#1104
126Kaneal SweetwyneKaneal SweetwyneQB · Class of 2026Colorado★★★#1115
127Joey QuinnJoey QuinnEDGE · Class of 2026Oklahoma State★★★#1116
128Tyren ParkerTyren ParkerWR · Class of 2026Kansas★★★#1117
129Robert OliverRobert OliverWR · Class of 2026West Virginia★★★#1121
130Kade BushKade BushTE · Class of 2026West Virginia★★★#1127
131Preston HallPreston HallLB · Class of 2026UCF★★★#1129
132Noah TishendorfNoah TishendorfEDGE · Class of 2026West Virginia★★★#1148
133Joshua SmithJoshua SmithWR · Class of 2026Cincinnati★★★#1163
134John JohnsonJohn JohnsonQB · Class of 2026West Virginia★★★#1165
135Makhi BooneMakhi BooneCB · Class of 2026West Virginia★★★#1166
136Rowdy PearceRowdy PearceIOL · Class of 2026Utah★★★#1170
137Lennie BrownLennie BrownCB · Class of 2026Kansas★★★#1183
138Malachi MillsMalachi MillsOT · Class of 2026Kansas★★★#1184
139Joseph CreditJoseph CreditLB · Class of 2026Kansas★★★#1190
140DaQuwan DunnDaQuwan DunnCB · Class of 2026Arizona State★★★#1194
141Hudson KurlandHudson KurlandQB · Class of 2026Iowa State★★★#1203
142Garrick DixonGarrick DixonCB · Class of 2026Kansas State★★★#1207
143Gabriel WilsonGabriel WilsonRB · Class of 2026Iowa State★★★#1213
144Eli HolbrookEli HolbrookIOL · Class of 2026Oklahoma State★★★#1215
145Carter KesslerCarter KesslerEDGE · Class of 2026West Virginia★★★#1217
146Lamarcus DillardLamarcus DillardIOL · Class of 2026West Virginia★★★#1221
147Ben GulaBen GulaTE · Class of 2026Colorado★★★#1227
148Khalil SanogoKhalil SanogoOT · Class of 2026Arizona★★★#1248
149Luke CollinsLuke CollinsIOL · Class of 2026Cincinnati★★★#1268
150Noah MercerNoah MercerDL · Class of 2026UCF★★★#1272
151Solomon MathisSolomon MathisOT · Class of 2026Cincinnati★★★#1285
152Drake DeBaunDrake DeBaunTE · Class of 2026Iowa State★★★#1288
153Jaylen MasonJaylen MasonQB · Class of 2026Kansas★★★#1300
154Kasiyah CharltonKasiyah CharltonOT · Class of 2026UCF★★★#1307
155Amahn WilliamsAmahn WilliamsIOL · Class of 2026UCF★★★#1310
156Braylon EdwardsBraylon EdwardsCB · Class of 2026Colorado★★★#1313
157Jaxon NewtonJaxon NewtonLB · Class of 2026Cincinnati★★★#1412
158Caleb SmithCaleb SmithWR · Class of 2026Arizona★★★—
159Hannibal NaviesHannibal NaviesS · Class of 2026Arizona★★★#1312
160Troy PlessTroy PlessOT · Class of 2026Houston★★★#1315
161Corbin GlascoCorbin GlascoWR · Class of 2026Kansas★★★#1317
162Jabarie ThorntonJabarie ThorntonWR · Class of 2026Oklahoma State★★★#1322
163Xavier FlemingXavier FlemingDL · Class of 2026Houston★★★#1328
164Kingston HallKingston HallDL · Class of 2026Kansas State★★★#1329
165Luke HamiltonLuke HamiltonCB · Class of 2026Texas Tech★★★#1333
166Maddox QuillerMaddox QuillerS · Class of 2026Texas Tech★★★#1340
167Imari JehielImari JehielWR · Class of 2026Texas Tech★★★#1342
168Julius WilsonJulius WilsonWR · Class of 2026Kansas State★★★#1353
169Josiah ManuJosiah ManuDL · Class of 2026Colorado★★★#1358
170Matthew McClainMatthew McClainS · Class of 2026Iowa State★★★#1368
171Sam HamiltonSam HamiltonTE · Class of 2026West Virginia★★★#1379
172Manoah FaupusaManoah FaupusaDL · Class of 2026Arizona★★★#1404
173Ajibola AfuyeAjibola AfuyeEDGE · Class of 2026Iowa State★★★#1407
174Carnell JacksonCarnell JacksonDL · Class of 2026Kansas State★★★#1410
175Amarion QueenAmarion QueenCB · Class of 2026UCF★★★#1417
176Terrance SaryonTerrance SaryonWR · Class of 2026BYU★★★#1433
177Jalen WilliamsJalen WilliamsCB · Class of 2026Arizona State★★★#1434
178Heij JacksonHeij JacksonWR · Class of 2026Cincinnati★★★#1437
179Dadrien WallerDadrien WallerWR · Class of 2026Cincinnati★★★#1442
180Gavin GregoryGavin GregoryTE · Class of 2026Cincinnati★★★#1449
181Arthur LewisArthur LewisRB · Class of 2026UCF★★★#1466
182Jaden WeaverJaden WeaverDL · Class of 2026Iowa State★★★#1470
183Cameron DwyerCameron DwyerLB · Class of 2026West Virginia★★★#1471
184Wyatt BrownWyatt BrownQB · Class of 2026West Virginia★★★#1475
185Matthew OcchipintiMatthew OcchipintiLB · Class of 2026UCF★★★#1476
186Jayden BallardJayden BallardS · Class of 2026West Virginia★★★#1479
187Noah AbebeNoah AbebeIOL · Class of 2026Houston★★★#1488
188Tanner WestTanner WestRB · Class of 2026Kansas State★★★#1508
189Camden GoforthCamden GoforthIOL · Class of 2026West Virginia★★★#1514
190Luke GroverLuke GroverOT · Class of 2026Cincinnati★★★#1538
191Dylan WatersDylan WatersCB · Class of 2026Utah★★★#1544
192Mudassir AbdullahMudassir AbdullahS · Class of 2026Houston★★★#1545
193Tyler CovarTyler CovarLB · Class of 2026Houston★★★#1548
194Nathan ZappitelliNathan ZappitelliIOL · Class of 2026Cincinnati★★★#1568
195Greg WilfredGreg WilfredWR · Class of 2026West Virginia★★★#1569
196Maurice WilliamsMaurice WilliamsCB · Class of 2026Colorado★★★#1570
197Mason MardenMason MardenLB · Class of 2026Arizona State★★★#1577
198Noah LewisNoah LewisCB · Class of 2026Texas Tech★★★#1584
199Keegan HornKeegan HornEDGE · Class of 2026Cincinnati★★★#1597
200Tyler BurnsteinTyler BurnsteinEDGE · Class of 2026Iowa State★★★#1609
201Xavier StarksXavier StarksS · Class of 2026Cincinnati★★★#1616
202Niniva NicholsonNiniva NicholsonIOL · Class of 2026Arizona State★★★#1619
203Lawrence AutryLawrence AutryRB · Class of 2026West Virginia★★★#1620
204Maliek BracyMaliek BracyCB · Class of 2026Oklahoma State★★★#1621
205Brooks HallBrooks HallTE · Class of 2026UCF★★★#1630
206Antoine SharpAntoine SharpLB · Class of 2026West Virginia★★★#1633
207O'Ryan MosleyO'Ryan MosleyIOL · Class of 2026Oklahoma State★★★#1635
208Broderick VehrsBroderick VehrsQB · Class of 2026Oklahoma State★★★#1640
209Luke TepasLuke TepasQB · Class of 2026Oklahoma State★★★#1644
210Xavier AndersonXavier AndersonTE · Class of 2026West Virginia★★★#1669
211Colby JohnsonColby JohnsonLB · Class of 2026Colorado★★★#1671
212Sinei TengeiSinei TengeiEDGE · Class of 2026Arizona State★★★#1674
213Jamarion McKinneyJamarion McKinneyCB · Class of 2026Cincinnati★★★#1687
214Rickey GilesRickey GilesS · Class of 2026West Virginia★★★#1692
215Rhett MorrisRhett MorrisIOL · Class of 2026West Virginia★★★#1700
216Brooks GoodmanBrooks GoodmanQB · Class of 2026Cincinnati★★★#1704
217Kameron HurstKameron HurstCB · Class of 2026Cincinnati★★★#1716
218Malachi ThompsonMalachi ThompsonWR · Class of 2026West Virginia★★★#1722
219Amiri BarnesAmiri BarnesCB · Class of 2026Iowa State★★★#1729
220Devaughn EkaDevaughn EkaRB · Class of 2026BYU★★★#1742
221Oscar AguilarOscar AguilarLB · Class of 2026Arizona State★★★#1743
222Bear FisherBear FisherTE · Class of 2026Utah★★★#1744
223Adam KirtleyAdam KirtleyLB · Class of 2026Cincinnati★★★#1748
224Derek WordenDerek WordenOT · Class of 2026Iowa State★★★#1751
225Charlie HanafinCharlie HanafinWR · Class of 2026West Virginia★★★#1797
226Darrius SimmonsDarrius SimmonsDL · Class of 2026Cincinnati★★★#1803
227Aidan WoodsAidan WoodsOT · Class of 2026West Virginia★★★#1822
228Justice BrathwaiteJustice BrathwaiteCB · Class of 2026BYU★★★#1845
229Simaj HillSimaj HillCB · Class of 2026West Virginia★★★#1857
230Kingston FotualiiKingston FotualiiIOL · Class of 2026Iowa State★★★#1861
231Evan WeinbergEvan WeinbergEDGE · Class of 2026Cincinnati★★★#1868
232Jayzon ThompsonJayzon ThompsonRB · Class of 2026Cincinnati★★★#1875
233Miles KhatriMiles KhatriS · Class of 2026West Virginia★★★#1886
234Jordan NunuhaJordan NunuhaWR · Class of 2026UCF★★★#1889
235Javen HallJaven HallRB · Class of 2026Oklahoma State★★★#1896
236Luke GalerLuke GalerTE · Class of 2026Iowa State★★★#1913
237Drew ByrdDrew ByrdTE · Class of 2026Iowa State★★★#1949
238Marrel DavisMarrel DavisCB · Class of 2026Oklahoma State★★★#1961
239Robert ReddickRobert ReddickCB · Class of 2026Kansas★★★#2001
240Dash FifitaDash FifitaLB · Class of 2026Arizona★★★#2080
241Jake JonesJake JonesDL · Class of 2026Iowa State★★★#2096
242Isaiah BowmanIsaiah BowmanIOL · Class of 2026Oklahoma State★★★#2105
243Savion BarthelemySavion BarthelemyDL · Class of 2026Oklahoma State★★★#2106
244Torrence SandersTorrence SandersCB · Class of 2026Iowa State★★★#2151
245Jaqwon EvansJaqwon EvansOT · Class of 2026Oklahoma State★★★#2200
246Cam NewtonCam NewtonRB · Class of 2026Colorado★★★#2262
247Yendor MackYendor MackDL · Class of 2026West Virginia★★★#2342
248Kaisi LafitagaKaisi LafitagaDL · Class of 2026Arizona★★★#2377
249Dayvon StandardDayvon StandardWR · Class of 2026Oklahoma State★★★#2397
250Brad MossorWR · Class of 2026West Virginia★★★#2516
251Nygel FarseeNygel FarseeDL · Class of 2026Oklahoma State★★★#2556
252Jacob SwainJacob SwainWR · Class of 2026Colorado★★★#2587
253Landon KalsbeckLandon KalsbeckLB · Class of 2026Iowa State★★★#2662
254Thompson BennettThompson BennettS · Class of 2026Houston★★★#2937
255Cody JordanCody JordanRB · Class of 2026Colorado★★★#2987
256Sam DolphensSam DolphensLS · Class of 2026Kansas State★★★#3034
257Greg HubbardGreg HubbardK · Class of 2026Iowa State★★★#3042
258Kenny BakerKenny BakerLS · Class of 2026Cincinnati★★★#3043
259Juan Bates IIJuan Bates IIDL · Class of 2026Cincinnati——
260Nelson WilliamsLS · Class of 2026Colorado——
261Tanner CovarLB · Class of 2026Houston——
262Rodney ThomasCB · Class of 2026Houston——
263Johnathan Joseph Jr.Johnathan Joseph Jr.CB · Class of 2026Houston——
264Carson EdneyCarson EdneyTE · Class of 2026Iowa State——
265Zach EskildsenZach EskildsenWR · Class of 2026Iowa State——
266Ben ShipleyBen ShipleyP · Class of 2026Kansas——
267Amare BatisteAmare BatisteWR · Class of 2026Kansas——
268Hunter TruslerHunter TruslerATH · Class of 2026Oklahoma State——
269Beau WendelLB · Class of 2026Oklahoma State——
270Quincy SheltonQuincy SheltonWR · Class of 2026Oklahoma State——
271Gabe PendyalaGabe PendyalaK · Class of 2026Oklahoma State——
272Cameron Wyatt, JrCameron Wyatt, JrATH · Class of 2026Texas Tech——
273Christian BruceChristian BruceDL · Class of 2026Texas Tech——
274Dylan BennettDylan BennettLB · Class of 2026UCF——

NIL values shown are estimates based on publicly available information, including social reach and reported partnerships — they are not confirmed compensation. Reported deals are based on public sources; financial terms of most deals are not publicly disclosed. Estimated values originate from a third-party published valuation model.