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Big 12 Football NIL Rankings

The Big 12 features wide-open offenses and a rapidly shifting membership, creating new NIL markets across the middle of the country.

View full Big 12 football list ↓
Estimated

Top Big 12 Players by Estimated NIL Value

#PlayerSchoolEst. NIL
1Felix OjoFelix OjoOT · Class of 2026Texas Tech$1.05M
2Keisean HendersonKeisean HendersonQB · Class of 2026Houston$1.03M
3Kelvin ObotKelvin ObotOT · Class of 2026Utah$661K
4LaDamion GuytonLaDamion GuytonEDGE · Class of 2026Texas Tech$498K
5Jake FetteJake FetteQB · Class of 2026Arizona State$426K
Recruiting

Top Big 12 Recruits

#PlayerSchoolRatingNatl Rank
1Keisean HendersonKeisean HendersonQB · Class of 2026Houston★★★★★#4
2Kelvin ObotKelvin ObotOT · Class of 2026Utah★★★★★#5
3Kevin BrownKevin BrownIOL · Class of 2026West Virginia★★★★#49
4LaDamion GuytonLaDamion GuytonEDGE · Class of 2026Texas Tech★★★★#58
5Chase CampbellChase CampbellWR · Class of 2026Texas Tech★★★★#63
6Jake FetteJake FetteQB · Class of 2026Arizona State★★★★#86
7RJ MosleyRJ MosleyWR · Class of 2026Arizona★★★★#92
8Felix OjoFelix OjoOT · Class of 2026Texas Tech★★★★#142
9S'Vioarean MartinS'Vioarean MartinCB · Class of 2026Texas Tech★★★★#143
10Tyren HornesTyren HornesWR · Class of 2026UCF★★★★#161
11Matt SiegMatt SiegS · Class of 2026West Virginia★★★#199
12Paris MelvinParis MelvinATH · Class of 2026Houston★★★★#219
13Amari LatimerAmari LatimerRB · Class of 2026West Virginia★★★★#220
14Matt LudwigMatt LudwigTE · Class of 2026Texas Tech★★★★#225
15John HebertJohn HebertRB · Class of 2026Houston★★★★#226
16Rocco MarriottRocco MarriottQB · Class of 2026UCF★★★★#233
17Cardae MackCardae MackRB · Class of 2026Arizona State★★★★#241
18Benjamin MakelelaBenjamin MakelelaOT · Class of 2026Iowa State★★★★#244
19Bryce GilmoreBryce GilmoreOT · Class of 2026Texas Tech★★★★#275
20Bott MulitaloBott MulitaloIOL · Class of 2026BYU★★★★#278
21Ace RowdenAce RowdenRB · Class of 2026Texas Tech★★★★#279
22Josiah VilmaelJosiah VilmaelCB · Class of 2026Kansas State★★★★#281
23Lance DawsonLance DawsonDL · Class of 2026Cincinnati★★★★#288
24Henry GabalisHenry GabalisTE · Class of 2026Arizona★★★★#293
25Kaegan AshKaegan AshLB · Class of 2026Texas Tech★★★★#297
Filterable

Full Big 12 Football List

#PlayerSchoolRatingNatl Rank
1Lance DawsonLance DawsonDL · Class of 2026Cincinnati★★★★#288
2Markell TaylorMarkell TaylorS · Class of 2026Cincinnati★★★#785
3Jaidon WindomJaidon WindomS · Class of 2026Cincinnati★★★#816
4Jalen WilliamsJalen WilliamsTE · Class of 2026Cincinnati★★★#823
5Jonathan RuloJonathan RuloDL · Class of 2026Cincinnati★★★#856
6Austin HoaneAustin HoaneIOL · Class of 2026Cincinnati★★★#940
7Joshua SmithJoshua SmithWR · Class of 2026Cincinnati★★★#1163
8Luke CollinsLuke CollinsIOL · Class of 2026Cincinnati★★★#1268
9Solomon MathisSolomon MathisOT · Class of 2026Cincinnati★★★#1285
10Jaxon NewtonJaxon NewtonLB · Class of 2026Cincinnati★★★#1412
11Heij JacksonHeij JacksonWR · Class of 2026Cincinnati★★★#1437
12Dadrien WallerDadrien WallerWR · Class of 2026Cincinnati★★★#1442
13Gavin GregoryGavin GregoryTE · Class of 2026Cincinnati★★★#1449
14Luke GroverLuke GroverOT · Class of 2026Cincinnati★★★#1538
15Nathan ZappitelliNathan ZappitelliIOL · Class of 2026Cincinnati★★★#1568
16Keegan HornKeegan HornEDGE · Class of 2026Cincinnati★★★#1597
17Xavier StarksXavier StarksS · Class of 2026Cincinnati★★★#1616
18Jamarion McKinneyJamarion McKinneyCB · Class of 2026Cincinnati★★★#1687
19Brooks GoodmanBrooks GoodmanQB · Class of 2026Cincinnati★★★#1704
20Kameron HurstKameron HurstCB · Class of 2026Cincinnati★★★#1716
21Adam KirtleyAdam KirtleyLB · Class of 2026Cincinnati★★★#1748
22Darrius SimmonsDarrius SimmonsDL · Class of 2026Cincinnati★★★#1803
23Evan WeinbergEvan WeinbergEDGE · Class of 2026Cincinnati★★★#1868
24Jayzon ThompsonJayzon ThompsonRB · Class of 2026Cincinnati★★★#1875
25Kenny BakerKenny BakerLS · Class of 2026Cincinnati★★★#3043
26Juan Bates IIJuan Bates IIDL · Class of 2026Cincinnati——

NIL values shown are estimates based on publicly available information, including social reach and reported partnerships — they are not confirmed compensation. Reported deals are based on public sources; financial terms of most deals are not publicly disclosed. Estimated values originate from a third-party published valuation model.