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Big 12 Football NIL Rankings

The Big 12 features wide-open offenses and a rapidly shifting membership, creating new NIL markets across the middle of the country.

View full Big 12 football list ↓
Estimated

Top Big 12 Players by Estimated NIL Value

#PlayerSchoolEst. NIL
1Felix OjoFelix OjoOT · Class of 2026Texas Tech$1.05M
2Keisean HendersonKeisean HendersonQB · Class of 2026Houston$1.03M
3Kelvin ObotKelvin ObotOT · Class of 2026Utah$661K
4Jake FetteJake FetteQB · Class of 2026Arizona State$426K
Recruiting

Top Big 12 Recruits

#PlayerSchoolRatingNatl Rank
1Keisean HendersonKeisean HendersonQB · Class of 2026Houston★★★★★#4
2Kelvin ObotKelvin ObotOT · Class of 2026Utah★★★★★#5
3Kevin BrownKevin BrownIOL · Class of 2026West Virginia★★★★#49
4Chase CampbellChase CampbellWR · Class of 2026Texas Tech★★★★#63
5Jake FetteJake FetteQB · Class of 2026Arizona State★★★★#86
6RJ MosleyRJ MosleyWR · Class of 2026Arizona★★★★#92
7Felix OjoFelix OjoOT · Class of 2026Texas Tech★★★★#142
8S'Vioarean MartinS'Vioarean MartinCB · Class of 2026Texas Tech★★★★#143
9Tyren HornesTyren HornesWR · Class of 2026UCF★★★★#161
10Matt SiegMatt SiegS · Class of 2026West Virginia★★★#199
11Paris MelvinParis MelvinATH · Class of 2026Houston★★★★#219
12Amari LatimerAmari LatimerRB · Class of 2026West Virginia★★★★#220
13Matt LudwigMatt LudwigTE · Class of 2026Texas Tech★★★★#225
14John HebertJohn HebertRB · Class of 2026Houston★★★★#226
15Rocco MarriottRocco MarriottQB · Class of 2026UCF★★★★#233
16Cardae MackCardae MackRB · Class of 2026Arizona State★★★★#241
17Bryce GilmoreBryce GilmoreOT · Class of 2026Texas Tech★★★★#275
18Bott MulitaloBott MulitaloIOL · Class of 2026BYU★★★★#278
19Ace RowdenAce RowdenRB · Class of 2026Texas Tech★★★★#279
20Josiah VilmaelJosiah VilmaelCB · Class of 2026Kansas State★★★★#281
21Lance DawsonLance DawsonDL · Class of 2026Cincinnati★★★★#288
22Henry GabalisHenry GabalisTE · Class of 2026Arizona★★★★#293
23Jaron PulaJaron PulaWR · Class of 2026BYU★★★#312
24Oscar RiosOscar RiosQB · Class of 2026Arizona★★★#353
25Julian HugoJulian HugoDL · Class of 2026Arizona State★★★#369
Filterable

Full Big 12 Football List

#PlayerSchoolRatingNatl Rank
1S'Vioarean MartinS'Vioarean MartinCB · Class of 2026Texas Tech★★★★#143
2Josiah VilmaelJosiah VilmaelCB · Class of 2026Kansas State★★★★#281
3Preston AshleyPreston AshleyCB · Class of 2026Colorado★★★#406
4Xaier HilerXaier HilerCB · Class of 2026Arizona★★★#421
5James HendersonJames HendersonCB · Class of 2026Houston★★★★#824
6Major HinchenMajor HinchenCB · Class of 2026Utah★★★#941
7Elijah KeysElijah KeysCB · Class of 2026UCF★★★#1083
8Makhi BooneMakhi BooneCB · Class of 2026West Virginia★★★#1166
9Lennie BrownLennie BrownCB · Class of 2026Kansas★★★#1183
10DaQuwan DunnDaQuwan DunnCB · Class of 2026Arizona State★★★#1194
11Garrick DixonGarrick DixonCB · Class of 2026Kansas State★★★#1207
12Braylon EdwardsBraylon EdwardsCB · Class of 2026Colorado★★★#1313
13Luke HamiltonLuke HamiltonCB · Class of 2026Texas Tech★★★#1333
14Amarion QueenAmarion QueenCB · Class of 2026UCF★★★#1417
15Jalen WilliamsJalen WilliamsCB · Class of 2026Arizona State★★★#1434
16Dylan WatersDylan WatersCB · Class of 2026Utah★★★#1544
17Maurice WilliamsMaurice WilliamsCB · Class of 2026Colorado★★★#1570
18Noah LewisNoah LewisCB · Class of 2026Texas Tech★★★#1584
19Maliek BracyMaliek BracyCB · Class of 2026Oklahoma State★★★#1621
20Jamarion McKinneyJamarion McKinneyCB · Class of 2026Cincinnati★★★#1687
21Kameron HurstKameron HurstCB · Class of 2026Cincinnati★★★#1716
22Justice BrathwaiteJustice BrathwaiteCB · Class of 2026BYU★★★#1845
23Marrel DavisMarrel DavisCB · Class of 2026Oklahoma State★★★#1961
24Torrence SandersTorrence SandersCB · Class of 2026Iowa State★★★#2151
25Rodney ThomasCB · Class of 2026Houston——
26Johnathan Joseph Jr.Johnathan Joseph Jr.CB · Class of 2026Houston——

NIL values shown are estimates based on publicly available information, including social reach and reported partnerships — they are not confirmed compensation. Reported deals are based on public sources; financial terms of most deals are not publicly disclosed. Estimated values originate from On3's published NIL valuation.