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Big Ten Football NIL Rankings

The Big Ten spans coast to coast after expansion, pairing historic programs with major media markets that drive NIL opportunity for its players.

View full Big Ten football list ↓
Estimated

Top Big Ten Players by Estimated NIL Value

#PlayerSchoolEst. NIL
1Mark BowmanMark BowmanTE · Class of 2026USC$1.21M
2Immanuel IheanachoImmanuel IheanachoOT · Class of 2026Oregon$1.17M
3Luke WafleLuke WafleEDGE · Class of 2026USC$1.08M
4Chris Henry Jr.Chris Henry Jr.WR · Class of 2026Ohio State$859K
5Zion EleeZion EleeEDGE · Class of 2026Maryland$643K
6Kodi GreeneKodi GreeneOT · Class of 2026Washington$538K
7Keenyi PepeKeenyi PepeOT · Class of 2026USC$484K
8Jonas WilliamsJonas WilliamsQB · Class of 2026USC$457K
9Jalen LottJalen LottWR · Class of 2026Oregon$432K
10Cincere JohnsonCincere JohnsonLB · Class of 2026Ohio State$387K
11Savion HiterSavion HiterRB · Class of 2026Michigan$380K
12Kendre' HarrisonKendre' HarrisonTE · Class of 2026Oregon$372K
13Carter MeadowsCarter MeadowsEDGE · Class of 2026Michigan$362K
14Jett WashingtonJett WashingtonS · Class of 2026Oregon$360K
15Boobie FeasterBoobie FeasterWR · Class of 2026USC$343K
16Sam GreerSam GreerOT · Class of 2026Ohio State$341K
17Tradon BessingerTradon BessingerQB · Class of 2026Iowa$310K
18Vlad DyakonovVlad DyakonovOT · Class of 2026USC$250K
Recruiting

Top Big Ten Recruits

#PlayerSchoolRatingNatl Rank
1Luke WafleLuke WafleEDGE · Class of 2026USC★★★★★#1
2Zion EleeZion EleeEDGE · Class of 2026Maryland★★★★★#6
3Jaimeon WinfieldJaimeon WinfieldDL · Class of 2026USC★★★★★#11
4Jay TimmonsJay TimmonsCB · Class of 2026Ohio State★★★★★#12
5Savion HiterSavion HiterRB · Class of 2026Michigan★★★★★#13
6Jalen LottJalen LottWR · Class of 2026Oregon★★★★★#14
7Carter MeadowsCarter MeadowsEDGE · Class of 2026Michigan★★★★★#16
8Jerquaden GuilfordJerquaden GuilfordWR · Class of 2026Ohio State★★★★★#17
9Immanuel IheanachoImmanuel IheanachoOT · Class of 2026Oregon★★★★★#21
10Khary WilderKhary WilderEDGE · Class of 2026Ohio State★★★★★#22
11Cincere JohnsonCincere JohnsonLB · Class of 2026Ohio State★★★★★#26
12Salesi MoaSalesi MoaWR · Class of 2026Michigan★★★★★#30
13Chris Henry Jr.Chris Henry Jr.WR · Class of 2026Ohio State★★★★★#31
14Aaden AytchAaden AytchEDGE · Class of 2026Minnesota★★★★#33
15Kayden Dixon-WyattKayden Dixon-WyattWR · Class of 2026USC★★★★#35
16Kodi GreeneKodi GreeneOT · Class of 2026Washington★★★★#36
17Tony CumberlandTony CumberlandDL · Class of 2026Oregon★★★★#41
18Mark BowmanMark BowmanTE · Class of 2026USC★★★★#43
19Vlad DyakonovVlad DyakonovOT · Class of 2026USC★★★★#44
20Messiah HamptonMessiah HamptonWR · Class of 2026Oregon★★★★#51
21Blaine BradfordBlaine BradfordS · Class of 2026Ohio State★★★★#54
22Malakai LeeMalakai LeeOT · Class of 2026Michigan★★★★#55
23Rahsjon DuncanRahsjon DuncanCB · Class of 2026Washington★★★★#56
24Boobie FeasterBoobie FeasterWR · Class of 2026USC★★★★#57
25Sam GreerSam GreerOT · Class of 2026Ohio State★★★★#62
Filterable

Full Big Ten Football List

#PlayerSchoolRatingNatl Rank
1Blaine BradfordBlaine BradfordS · Class of 2026Ohio State★★★★#54
2Devin JacksonDevin JacksonS · Class of 2026Oregon★★★★#89
3Jett WashingtonJett WashingtonS · Class of 2026Oregon★★★★#114
4Xavier LherisseXavier LherisseS · Class of 2026Oregon★★★★#197
5Gavin DayGavin DayS · Class of 2026Washington★★★★#219
6Simeon CaldwellSimeon CaldwellS · Class of 2026Ohio State★★★#246
7Jacob EberhartJacob EberhartS · Class of 2026Illinois★★★★#273
8Peyton DyerPeyton DyerS · Class of 2026USC★★★★#287
9Khmari BingKhmari BingS · Class of 2026Ohio State★★★#319
10Messiah TilsonMessiah TilsonS · Class of 2026Rutgers★★★#372
11Jordan DeckJordan DeckS · Class of 2026Michigan★★★★#399
12Darrell CareyDarrell CareyS · Class of 2026Maryland★★★#468
13Marcello VittiMarcello VittiS · Class of 2026Iowa★★★#479
14D'Montae TimsD'Montae TimsS · Class of 2026Indiana★★★★#594
15Justin HopkinsJustin HopkinsS · Class of 2026Minnesota★★★#677
16Kaden GebhardtKaden GebhardtS · Class of 2026Ohio State★★★#682
17Jett GoldsberryJett GoldsberryS · Class of 2026Purdue★★★#692
18Bryson WilliamsBryson WilliamsS · Class of 2026Penn State★★★#759
19Jamar OwensJamar OwensS · Class of 2026Indiana★★★#769
20Zahir CobbZahir CobbS · Class of 2026Maryland★★★#812
21Isaiah WilliamsIsaiah WilliamsS · Class of 2026Illinois★★★#829
22Jordan LampkinsJordan LampkinsS · Class of 2026Minnesota★★★#868
23Madden RiordanMadden RiordanS · Class of 2026USC★★★#919
24Brayden ThomasBrayden ThomasS · Class of 2026Michigan State★★★#1004
25Ernest NunleyErnest NunleyS · Class of 2026Michigan★★★#1043
26Tavian WhiteTavian WhiteS · Class of 2026Minnesota★★★#1089
27Sebastian CruzSebastian CruzS · Class of 2026Rutgers★★★#1191
28Gabe Davis-RayGabe Davis-RayS · Class of 2026Northwestern★★★#1195
29Kaedyn CobbsKaedyn CobbsS · Class of 2026Illinois★★★#1224
30Eliyjah Caldwell-HardyEliyjah Caldwell-HardyS · Class of 2026Michigan State★★★#1264
31Logan HirouLogan HirouS · Class of 2026UCLA★★★#1267
32Christian AskewChristian AskewS · Class of 2026Penn State★★★#1273
33CJ LavenderCJ LavenderS · Class of 2026UCLA★★★#1274
34Emoni SmithEmoni SmithS · Class of 2026Purdue★★★#1306
35Kah'ni WattsKah'ni WattsS · Class of 2026Wisconsin★★★#1452
36Dana GreenhowDana GreenhowS · Class of 2026Purdue★★★#1483
37Trason RichardsonTrason RichardsonS · Class of 2026Minnesota★★★#1718
38Jonathan GranbyJonathan GranbyS · Class of 2026Michigan State★★★#2235
39Caden ConsidineCaden ConsidineS · Class of 2026Illinois★★★#2602
40Jake LaverdeJake LaverdeS · Class of 2026Penn State——

NIL values shown are estimates based on publicly available information, including social reach and reported partnerships — they are not confirmed compensation. Reported deals are based on public sources; financial terms of most deals are not publicly disclosed. Estimated values originate from a third-party published valuation model.