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Big Ten Football NIL Rankings

The Big Ten spans coast to coast after expansion, pairing historic programs with major media markets that drive NIL opportunity for its players.

View full Big Ten football list ↓
Estimated

Top Big Ten Players by Estimated NIL Value

#PlayerSchoolEst. NIL
1Mark BowmanMark BowmanTE · Class of 2026USC$1.21M
2Immanuel IheanachoImmanuel IheanachoOT · Class of 2026Oregon$1.17M
3Luke WafleLuke WafleEDGE · Class of 2026USC$1.08M
4Chris Henry Jr.Chris Henry Jr.WR · Class of 2026Ohio State$859K
5Zion EleeZion EleeEDGE · Class of 2026Maryland$643K
6Kodi GreeneKodi GreeneOT · Class of 2026Washington$538K
7Keenyi PepeKeenyi PepeOT · Class of 2026USC$484K
8Jonas WilliamsJonas WilliamsQB · Class of 2026USC$457K
9Jalen LottJalen LottWR · Class of 2026Oregon$432K
10Cincere JohnsonCincere JohnsonLB · Class of 2026Ohio State$387K
11Savion HiterSavion HiterRB · Class of 2026Michigan$380K
12Kendre' HarrisonKendre' HarrisonTE · Class of 2026Oregon$372K
13Carter MeadowsCarter MeadowsEDGE · Class of 2026Michigan$362K
14Jett WashingtonJett WashingtonS · Class of 2026Oregon$360K
15Boobie FeasterBoobie FeasterWR · Class of 2026USC$343K
16Sam GreerSam GreerOT · Class of 2026Ohio State$341K
17Tradon BessingerTradon BessingerQB · Class of 2026Iowa$310K
18Vlad DyakonovVlad DyakonovOT · Class of 2026USC$250K
Recruiting

Top Big Ten Recruits

#PlayerSchoolRatingNatl Rank
1Luke WafleLuke WafleEDGE · Class of 2026USC★★★★★#1
2Zion EleeZion EleeEDGE · Class of 2026Maryland★★★★★#6
3Jaimeon WinfieldJaimeon WinfieldDL · Class of 2026USC★★★★★#11
4Jay TimmonsJay TimmonsCB · Class of 2026Ohio State★★★★★#12
5Savion HiterSavion HiterRB · Class of 2026Michigan★★★★★#13
6Jalen LottJalen LottWR · Class of 2026Oregon★★★★★#14
7Carter MeadowsCarter MeadowsEDGE · Class of 2026Michigan★★★★★#16
8Jerquaden GuilfordJerquaden GuilfordWR · Class of 2026Ohio State★★★★★#17
9Immanuel IheanachoImmanuel IheanachoOT · Class of 2026Oregon★★★★★#21
10Khary WilderKhary WilderEDGE · Class of 2026Ohio State★★★★★#22
11Cincere JohnsonCincere JohnsonLB · Class of 2026Ohio State★★★★★#26
12Salesi MoaSalesi MoaWR · Class of 2026Michigan★★★★★#30
13Chris Henry Jr.Chris Henry Jr.WR · Class of 2026Ohio State★★★★★#31
14Aaden AytchAaden AytchEDGE · Class of 2026Minnesota★★★★#33
15Kayden Dixon-WyattKayden Dixon-WyattWR · Class of 2026USC★★★★#35
16Kodi GreeneKodi GreeneOT · Class of 2026Washington★★★★#36
17Tony CumberlandTony CumberlandDL · Class of 2026Oregon★★★★#41
18Mark BowmanMark BowmanTE · Class of 2026USC★★★★#43
19Vlad DyakonovVlad DyakonovOT · Class of 2026USC★★★★#44
20Messiah HamptonMessiah HamptonWR · Class of 2026Oregon★★★★#51
21Blaine BradfordBlaine BradfordS · Class of 2026Ohio State★★★★#54
22Malakai LeeMalakai LeeOT · Class of 2026Michigan★★★★#55
23Rahsjon DuncanRahsjon DuncanCB · Class of 2026Washington★★★★#56
24Boobie FeasterBoobie FeasterWR · Class of 2026USC★★★★#57
25Sam GreerSam GreerOT · Class of 2026Ohio State★★★★#62
Filterable

Full Big Ten Football List

#PlayerSchoolRatingNatl Rank
1Tommy TofiTommy TofiIOL · Class of 2026Oregon★★★★#155
2Max RileyMax RileyIOL · Class of 2026Ohio State★★★#198
3Hudson ParliamentHudson ParliamentIOL · Class of 2026Iowa★★★★#202
4Esun TafaEsun TafaIOL · Class of 2026USC★★★#230
5Breck KolojayBreck KolojayIOL · Class of 2026USC★★★#251
6Brady BekkenhuisBrady BekkenhuisIOL · Class of 2026Wisconsin★★★★#265
7Gene RiordanGene RiordanIOL · Class of 2026Iowa★★★★#285
8Micah SmithMicah SmithIOL · Class of 2026Illinois★★★#299
9Owen ForsOwen ForsIOL · Class of 2026Northwestern★★★★#299
10Kai PritchardKai PritchardIOL · Class of 2026Illinois★★★#342
11Jared SmithJared SmithIOL · Class of 2026Rutgers★★★#455
12Day'jon MooreDay'jon MooreIOL · Class of 2026Maryland★★★#572
13Logan AnthonyLogan AnthonyIOL · Class of 2026Rutgers★★★★#582
14Colin WhittersColin WhittersIOL · Class of 2026Iowa★★★#593
15Tucker SmithTucker SmithIOL · Class of 2026Ohio State★★★#635
16Gavin MeierGavin MeierIOL · Class of 2026Minnesota★★★#690
17Kannon SmithKannon SmithIOL · Class of 2026USC★★★#710
18Cooper JavorskyCooper JavorskyIOL · Class of 2026UCLA★★★#716
19Jack ZiarkoJack ZiarkoIOL · Class of 2026Michigan State★★★★#723
20Benjamin NovakBenjamin NovakIOL · Class of 2026Indiana★★★#888
21Koloi KeliKoloi KeliIOL · Class of 2026Oregon★★★#894
22Brock BrownfieldBrock BrownfieldIOL · Class of 2026Purdue★★★#912
23Mason WilhelmMason WilhelmIOL · Class of 2026Ohio State★★★#935
24Samuel SimpsonSamuel SimpsonIOL · Class of 2026Indiana★★★#938
25Rex WatermanRex WatermanIOL · Class of 2026Nebraska★★★#997
26Donovan JohnsonDonovan JohnsonIOL · Class of 2026Rutgers★★★#1025
27James WilliamsJames WilliamsIOL · Class of 2026Purdue★★★#1063
28Hayden AinsworthHayden AinsworthIOL · Class of 2026Nebraska★★★#1072
29Landen Von SeggernLanden Von SeggernIOL · Class of 2026Illinois★★★#1111
30John FifitaJohn FifitaIOL · Class of 2026USC★★★#1146
31Owen JakubczakOwen JakubczakIOL · Class of 2026Northwestern★★★#1491
32Michael PriceMichael PriceIOL · Class of 2026UCLA★★★#1808
33Ah Deong YangAh Deong YangIOL · Class of 2026Washington★★★#1881
34CJ ScifresCJ ScifresIOL · Class of 2026Indiana★★★#1953
35Jon PanagouJon PanagouIOL · Class of 2026Maryland★★★#2144
36Lucas HickeyLucas HickeyIOL · Class of 2026UCLA★★★#2150
37Ian Asaeli Ngaue-StephensonIan Asaeli Ngaue-StephensonIOL · Class of 2026Rutgers★★★#2517

NIL values shown are estimates based on publicly available information, including social reach and reported partnerships — they are not confirmed compensation. Reported deals are based on public sources; financial terms of most deals are not publicly disclosed. Estimated values originate from a third-party published valuation model.