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Big 12 Football NIL Rankings

The Big 12 features wide-open offenses and a rapidly shifting membership, creating new NIL markets across the middle of the country.

View full Big 12 football list ↓
Estimated

Top Big 12 Players by Estimated NIL Value

#PlayerSchoolEst. NIL
1Felix OjoFelix OjoOT · Class of 2026Texas Tech$1.05M
2Keisean HendersonKeisean HendersonQB · Class of 2026Houston$1.03M
3Kelvin ObotKelvin ObotOT · Class of 2026Utah$661K
4LaDamion GuytonLaDamion GuytonEDGE · Class of 2026Texas Tech$498K
5Jake FetteJake FetteQB · Class of 2026Arizona State$426K
Recruiting

Top Big 12 Recruits

#PlayerSchoolRatingNatl Rank
1Keisean HendersonKeisean HendersonQB · Class of 2026Houston★★★★★#4
2Kelvin ObotKelvin ObotOT · Class of 2026Utah★★★★★#5
3Kevin BrownKevin BrownIOL · Class of 2026West Virginia★★★★#49
4LaDamion GuytonLaDamion GuytonEDGE · Class of 2026Texas Tech★★★★#58
5Chase CampbellChase CampbellWR · Class of 2026Texas Tech★★★★#63
6Jake FetteJake FetteQB · Class of 2026Arizona State★★★★#86
7RJ MosleyRJ MosleyWR · Class of 2026Arizona★★★★#92
8Felix OjoFelix OjoOT · Class of 2026Texas Tech★★★★#142
9S'Vioarean MartinS'Vioarean MartinCB · Class of 2026Texas Tech★★★★#143
10Tyren HornesTyren HornesWR · Class of 2026UCF★★★★#161
11Matt SiegMatt SiegS · Class of 2026West Virginia★★★#199
12Paris MelvinParis MelvinATH · Class of 2026Houston★★★★#219
13Amari LatimerAmari LatimerRB · Class of 2026West Virginia★★★★#220
14Matt LudwigMatt LudwigTE · Class of 2026Texas Tech★★★★#225
15John HebertJohn HebertRB · Class of 2026Houston★★★★#226
16Rocco MarriottRocco MarriottQB · Class of 2026UCF★★★★#233
17Cardae MackCardae MackRB · Class of 2026Arizona State★★★★#241
18Benjamin MakelelaBenjamin MakelelaOT · Class of 2026Iowa State★★★★#244
19Bryce GilmoreBryce GilmoreOT · Class of 2026Texas Tech★★★★#275
20Bott MulitaloBott MulitaloIOL · Class of 2026BYU★★★★#278
21Ace RowdenAce RowdenRB · Class of 2026Texas Tech★★★★#279
22Josiah VilmaelJosiah VilmaelCB · Class of 2026Kansas State★★★★#281
23Lance DawsonLance DawsonDL · Class of 2026Cincinnati★★★★#288
24Henry GabalisHenry GabalisTE · Class of 2026Arizona★★★★#293
25Kaegan AshKaegan AshLB · Class of 2026Texas Tech★★★★#297
Filterable

Full Big 12 Football List

#PlayerSchoolRatingNatl Rank
1Kevin BrownKevin BrownIOL · Class of 2026West Virginia★★★★#49
2Matt SiegMatt SiegS · Class of 2026West Virginia★★★#199
3Amari LatimerAmari LatimerRB · Class of 2026West Virginia★★★★#220
4Vincent SmithVincent SmithCB · Class of 2026West Virginia★★★★#393
5Jyron HughleyJyron HughleyQB · Class of 2026West Virginia★★★★#478
6Jonas MuyaJonas MuyaOT · Class of 2026West Virginia★★★#540
7Chris TalleyChris TalleyRB · Class of 2026West Virginia★★★★#560
8Cam MalloryCam MalloryDL · Class of 2026West Virginia★★★#1023
9Emory SnyderEmory SnyderS · Class of 2026West Virginia★★★#1046
10Landon DrummLandon DrummWR · Class of 2026West Virginia★★★#1065
11Robert OliverRobert OliverWR · Class of 2026West Virginia★★★#1121
12Kade BushKade BushTE · Class of 2026West Virginia★★★#1127
13Noah TishendorfNoah TishendorfEDGE · Class of 2026West Virginia★★★#1148
14John JohnsonJohn JohnsonQB · Class of 2026West Virginia★★★#1165
15Makhi BooneMakhi BooneCB · Class of 2026West Virginia★★★#1166
16Carter KesslerCarter KesslerEDGE · Class of 2026West Virginia★★★#1217
17Lamarcus DillardLamarcus DillardIOL · Class of 2026West Virginia★★★#1221
18Sam HamiltonSam HamiltonTE · Class of 2026West Virginia★★★#1379
19Cameron DwyerCameron DwyerLB · Class of 2026West Virginia★★★#1471
20Wyatt BrownWyatt BrownQB · Class of 2026West Virginia★★★#1475
21Jayden BallardJayden BallardS · Class of 2026West Virginia★★★#1479
22Camden GoforthCamden GoforthIOL · Class of 2026West Virginia★★★#1514
23Greg WilfredGreg WilfredWR · Class of 2026West Virginia★★★#1569
24Lawrence AutryLawrence AutryRB · Class of 2026West Virginia★★★#1620
25Antoine SharpAntoine SharpLB · Class of 2026West Virginia★★★#1633
26Xavier AndersonXavier AndersonTE · Class of 2026West Virginia★★★#1669
27Rickey GilesRickey GilesS · Class of 2026West Virginia★★★#1692
28Rhett MorrisRhett MorrisIOL · Class of 2026West Virginia★★★#1700
29Malachi ThompsonMalachi ThompsonWR · Class of 2026West Virginia★★★#1722
30Charlie HanafinCharlie HanafinWR · Class of 2026West Virginia★★★#1797
31Aidan WoodsAidan WoodsOT · Class of 2026West Virginia★★★#1822
32Simaj HillSimaj HillCB · Class of 2026West Virginia★★★#1857
33Miles KhatriMiles KhatriS · Class of 2026West Virginia★★★#1886
34Yendor MackYendor MackDL · Class of 2026West Virginia★★★#2342
35Brad MossorWR · Class of 2026West Virginia★★★#2516

NIL values shown are estimates based on publicly available information, including social reach and reported partnerships — they are not confirmed compensation. Reported deals are based on public sources; financial terms of most deals are not publicly disclosed. Estimated values originate from a third-party published valuation model.