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Big 12 Football NIL Rankings

The Big 12 features wide-open offenses and a rapidly shifting membership, creating new NIL markets across the middle of the country.

View full Big 12 football list ↓
Estimated

Top Big 12 Players by Estimated NIL Value

#PlayerSchoolEst. NIL
1Felix OjoFelix OjoOT · Class of 2026Texas Tech$1.05M
2Keisean HendersonKeisean HendersonQB · Class of 2026Houston$1.03M
3Kelvin ObotKelvin ObotOT · Class of 2026Utah$661K
4LaDamion GuytonLaDamion GuytonEDGE · Class of 2026Texas Tech$498K
5Jake FetteJake FetteQB · Class of 2026Arizona State$426K
Recruiting

Top Big 12 Recruits

#PlayerSchoolRatingNatl Rank
1Keisean HendersonKeisean HendersonQB · Class of 2026Houston★★★★★#4
2Kelvin ObotKelvin ObotOT · Class of 2026Utah★★★★★#5
3Kevin BrownKevin BrownIOL · Class of 2026West Virginia★★★★#49
4LaDamion GuytonLaDamion GuytonEDGE · Class of 2026Texas Tech★★★★#58
5Chase CampbellChase CampbellWR · Class of 2026Texas Tech★★★★#63
6Jake FetteJake FetteQB · Class of 2026Arizona State★★★★#86
7RJ MosleyRJ MosleyWR · Class of 2026Arizona★★★★#92
8Felix OjoFelix OjoOT · Class of 2026Texas Tech★★★★#142
9S'Vioarean MartinS'Vioarean MartinCB · Class of 2026Texas Tech★★★★#143
10Tyren HornesTyren HornesWR · Class of 2026UCF★★★★#161
11Matt SiegMatt SiegS · Class of 2026West Virginia★★★#199
12Paris MelvinParis MelvinATH · Class of 2026Houston★★★★#219
13Amari LatimerAmari LatimerRB · Class of 2026West Virginia★★★★#220
14Matt LudwigMatt LudwigTE · Class of 2026Texas Tech★★★★#225
15John HebertJohn HebertRB · Class of 2026Houston★★★★#226
16Rocco MarriottRocco MarriottQB · Class of 2026UCF★★★★#233
17Cardae MackCardae MackRB · Class of 2026Arizona State★★★★#241
18Benjamin MakelelaBenjamin MakelelaOT · Class of 2026Iowa State★★★★#244
19Bryce GilmoreBryce GilmoreOT · Class of 2026Texas Tech★★★★#275
20Bott MulitaloBott MulitaloIOL · Class of 2026BYU★★★★#278
21Ace RowdenAce RowdenRB · Class of 2026Texas Tech★★★★#279
22Josiah VilmaelJosiah VilmaelCB · Class of 2026Kansas State★★★★#281
23Lance DawsonLance DawsonDL · Class of 2026Cincinnati★★★★#288
24Henry GabalisHenry GabalisTE · Class of 2026Arizona★★★★#293
25Kaegan AshKaegan AshLB · Class of 2026Texas Tech★★★★#297
Filterable

Full Big 12 Football List

#PlayerSchoolRatingNatl Rank
1Benjamin MakelelaBenjamin MakelelaOT · Class of 2026Iowa State★★★★#244
2Bradley EsserBradley EsserLB · Class of 2026Iowa State★★★★#300
3Jeffrey RobertsJeffrey RobertsWR · Class of 2026Iowa State★★★★#484
4Malcolm WatkinsMalcolm WatkinsWR · Class of 2026Iowa State★★★#749
5Tayten DuncanTayten DuncanS · Class of 2026Iowa State★★★#763
6Daniel HowardDaniel HowardDL · Class of 2026Iowa State★★★#947
7Caleb FrancoisCaleb FrancoisRB · Class of 2026Iowa State★★★#948
8Brady HummelBrady HummelATH · Class of 2026Iowa State★★★#954
9Jamal Polite Jr.Jamal Polite Jr.WR · Class of 2026Iowa State★★★#956
10Hudson KurlandHudson KurlandQB · Class of 2026Iowa State★★★#1203
11Gabriel WilsonGabriel WilsonRB · Class of 2026Iowa State★★★#1213
12Drake DeBaunDrake DeBaunTE · Class of 2026Iowa State★★★#1288
13Matthew McClainMatthew McClainS · Class of 2026Iowa State★★★#1368
14Ajibola AfuyeAjibola AfuyeEDGE · Class of 2026Iowa State★★★#1407
15Jaden WeaverJaden WeaverDL · Class of 2026Iowa State★★★#1470
16Tyler BurnsteinTyler BurnsteinEDGE · Class of 2026Iowa State★★★#1609
17Amiri BarnesAmiri BarnesCB · Class of 2026Iowa State★★★#1729
18Derek WordenDerek WordenOT · Class of 2026Iowa State★★★#1751
19Kingston FotualiiKingston FotualiiIOL · Class of 2026Iowa State★★★#1861
20Luke GalerLuke GalerTE · Class of 2026Iowa State★★★#1913
21Drew ByrdDrew ByrdTE · Class of 2026Iowa State★★★#1949
22Jake JonesJake JonesDL · Class of 2026Iowa State★★★#2096
23Torrence SandersTorrence SandersCB · Class of 2026Iowa State★★★#2151
24Landon KalsbeckLandon KalsbeckLB · Class of 2026Iowa State★★★#2662
25Greg HubbardGreg HubbardK · Class of 2026Iowa State★★★#3042
26Carson EdneyCarson EdneyTE · Class of 2026Iowa State——
27Zach EskildsenZach EskildsenWR · Class of 2026Iowa State——

NIL values shown are estimates based on publicly available information, including social reach and reported partnerships — they are not confirmed compensation. Reported deals are based on public sources; financial terms of most deals are not publicly disclosed. Estimated values originate from a third-party published valuation model.