Big 12 Football NIL Rankings
The Big 12 features wide-open offenses and a rapidly shifting membership, creating new NIL markets across the middle of the country.
View full Big 12 football list ↓Estimated
Top Big 12 Players by Estimated NIL Value
| # | Player | School | Est. NIL |
|---|---|---|---|
| 1 | Texas Tech | $1.05M | |
| 2 | Houston | $1.03M | |
| 3 | Utah | $661K | |
| 4 | Texas Tech | $498K | |
| 5 | Arizona State | $426K |
Recruiting
Top Big 12 Recruits
Filterable
Full Big 12 Football List
School
Position
| # | Player | School | Rating | Natl Rank |
|---|---|---|---|---|
| 1 | Colorado | ★★★★ | #373 | |
| 2 | Colorado | ★★★ | #406 | |
| 3 | Colorado | ★★★ | #508 | |
| 4 | Colorado | ★★★ | #568 | |
| 5 | Colorado | ★★★ | #1037 | |
| 6 | Colorado | ★★★ | #1115 | |
| 7 | Colorado | ★★★ | #1227 | |
| 8 | Colorado | ★★★ | #1313 | |
| 9 | Colorado | ★★★ | #1358 | |
| 10 | Colorado | ★★★ | #1570 | |
| 11 | Colorado | ★★★ | #1671 | |
| 12 | Colorado | ★★★ | #2262 | |
| 13 | Colorado | ★★★ | #2587 | |
| 14 | Colorado | ★★★ | #2987 | |
| 15 | Nelson WilliamsLS · Class of 2026 | Colorado | — | — |
NIL values shown are estimates based on publicly available information, including social reach and reported partnerships — they are not confirmed compensation. Reported deals are based on public sources; financial terms of most deals are not publicly disclosed. Estimated values originate from a third-party published valuation model.