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Big 12 Football NIL Rankings

The Big 12 features wide-open offenses and a rapidly shifting membership, creating new NIL markets across the middle of the country.

View full Big 12 football list ↓
Estimated

Top Big 12 Players by Estimated NIL Value

#PlayerSchoolEst. NIL
1Felix OjoFelix OjoOT · Class of 2026Texas Tech$1.05M
2Keisean HendersonKeisean HendersonQB · Class of 2026Houston$1.03M
3Kelvin ObotKelvin ObotOT · Class of 2026Utah$661K
4LaDamion GuytonLaDamion GuytonEDGE · Class of 2026Texas Tech$498K
5Jake FetteJake FetteQB · Class of 2026Arizona State$426K
Recruiting

Top Big 12 Recruits

#PlayerSchoolRatingNatl Rank
1Keisean HendersonKeisean HendersonQB · Class of 2026Houston★★★★★#4
2Kelvin ObotKelvin ObotOT · Class of 2026Utah★★★★★#5
3Kevin BrownKevin BrownIOL · Class of 2026West Virginia★★★★#49
4LaDamion GuytonLaDamion GuytonEDGE · Class of 2026Texas Tech★★★★#58
5Chase CampbellChase CampbellWR · Class of 2026Texas Tech★★★★#63
6Jake FetteJake FetteQB · Class of 2026Arizona State★★★★#86
7RJ MosleyRJ MosleyWR · Class of 2026Arizona★★★★#92
8Felix OjoFelix OjoOT · Class of 2026Texas Tech★★★★#142
9S'Vioarean MartinS'Vioarean MartinCB · Class of 2026Texas Tech★★★★#143
10Tyren HornesTyren HornesWR · Class of 2026UCF★★★★#161
11Matt SiegMatt SiegS · Class of 2026West Virginia★★★#199
12Paris MelvinParis MelvinATH · Class of 2026Houston★★★★#219
13Amari LatimerAmari LatimerRB · Class of 2026West Virginia★★★★#220
14Matt LudwigMatt LudwigTE · Class of 2026Texas Tech★★★★#225
15John HebertJohn HebertRB · Class of 2026Houston★★★★#226
16Rocco MarriottRocco MarriottQB · Class of 2026UCF★★★★#233
17Cardae MackCardae MackRB · Class of 2026Arizona State★★★★#241
18Benjamin MakelelaBenjamin MakelelaOT · Class of 2026Iowa State★★★★#244
19Bryce GilmoreBryce GilmoreOT · Class of 2026Texas Tech★★★★#275
20Bott MulitaloBott MulitaloIOL · Class of 2026BYU★★★★#278
21Ace RowdenAce RowdenRB · Class of 2026Texas Tech★★★★#279
22Josiah VilmaelJosiah VilmaelCB · Class of 2026Kansas State★★★★#281
23Lance DawsonLance DawsonDL · Class of 2026Cincinnati★★★★#288
24Henry GabalisHenry GabalisTE · Class of 2026Arizona★★★★#293
25Kaegan AshKaegan AshLB · Class of 2026Texas Tech★★★★#297
Filterable

Full Big 12 Football List

#PlayerSchoolRatingNatl Rank
1Lance DawsonLance DawsonDL · Class of 2026Cincinnati★★★★#288
2Julian HugoJulian HugoDL · Class of 2026Arizona State★★★#369
3Landen AndersonLanden AndersonDL · Class of 2026Arizona State★★★#562
4Kaleb WalkerKaleb WalkerDL · Class of 2026Houston★★★#661
5Na'Kwaine CarterNa'Kwaine CarterDL · Class of 2026Kansas★★★#845
6Isaiah BroughtonIsaiah BroughtonDL · Class of 2026Houston★★★#850
7Jonathan RuloJonathan RuloDL · Class of 2026Cincinnati★★★#856
8Keytrin HarrisKeytrin HarrisDL · Class of 2026Arizona★★★#876
9Krush JohnsonKrush JohnsonDL · Class of 2026Texas Tech★★★#946
10Daniel HowardDaniel HowardDL · Class of 2026Iowa State★★★#947
11Ayden JohnsonAyden JohnsonDL · Class of 2026Texas Tech★★★#977
12Cam MalloryCam MalloryDL · Class of 2026West Virginia★★★#1023
13Nehemiah KoloneNehemiah KoloneDL · Class of 2026BYU★★★#1064
14Noah MercerNoah MercerDL · Class of 2026UCF★★★#1272
15Xavier FlemingXavier FlemingDL · Class of 2026Houston★★★#1328
16Kingston HallKingston HallDL · Class of 2026Kansas State★★★#1329
17Josiah ManuJosiah ManuDL · Class of 2026Colorado★★★#1358
18Manoah FaupusaManoah FaupusaDL · Class of 2026Arizona★★★#1404
19Carnell JacksonCarnell JacksonDL · Class of 2026Kansas State★★★#1410
20Jaden WeaverJaden WeaverDL · Class of 2026Iowa State★★★#1470
21Darrius SimmonsDarrius SimmonsDL · Class of 2026Cincinnati★★★#1803
22Jake JonesJake JonesDL · Class of 2026Iowa State★★★#2096
23Savion BarthelemySavion BarthelemyDL · Class of 2026Oklahoma State★★★#2106
24Yendor MackYendor MackDL · Class of 2026West Virginia★★★#2342
25Kaisi LafitagaKaisi LafitagaDL · Class of 2026Arizona★★★#2377
26Nygel FarseeNygel FarseeDL · Class of 2026Oklahoma State★★★#2556
27Juan Bates IIJuan Bates IIDL · Class of 2026Cincinnati——
28Christian BruceChristian BruceDL · Class of 2026Texas Tech——

NIL values shown are estimates based on publicly available information, including social reach and reported partnerships — they are not confirmed compensation. Reported deals are based on public sources; financial terms of most deals are not publicly disclosed. Estimated values originate from a third-party published valuation model.